Why marketing your business in Auburn, Alabama needs a specific approach

If you speak to anyone who has lived here for any length of time, it's not uncommon to hear people say “Auburn is a special place.” There's no denying that. Auburn is unlike any other place for a number of reasons. Many of these qualities that make it so special are why we love it. There are some things in particular, however, that require us to operate our businesses a little differently in order to be successful here.

There are two main attributes of our community that warrant having a different marketing approach. The first is the larger percentage of young people in our population. The masses of college students who move for school, the recent graduates who stay, and the young families that move here for jobs and/or for our strong school system give our population a significantly younger average than most cities. With such a large portion of a community being so young, marketing can actually be easier for businesses because a more targeted approach will yield larger returns.

The second factor is the high population turnover. Auburn University is one of the largest employers in the state. People move here for school or work; some stay a while; and others move away, all while we have thousands of students being pulled in each fall. This population turnover is double the state average and warrants heavy consideration while forming your marketing strategy.

This blog aims to serve as a resource to small businesses in this area, offering dedicated articles to share news and/or ideas concerning these attributes and others to help your marketing efforts in our unique (and special) community.

Learn More about Inner Spark Creative

Inner Spark is a full service advertising agency located in the Auburn/Opelika market of East Alabama. We are different by design. Contact us to see how we can help your business succeed!

We invite you to visit our website to learn more about Inner Spark and our services.

Advertising Agency Auburn Alabama

What is Auburn Advertising?

Auburn Advertising is a public service of Inner Spark Creative, a full service advertising agency and marketing partner located in Auburn, Alabama. This site is intended to share information about advertising and marketing related topics that are useful to businesses in the Auburn/Opelika market of East Alabama

Inner Spark Creative is available to assist you with all of your advertising needs. Please contact us for a consultation.

This site provided as a community service of Inner Spark Creative

Who is Inner Spark Creative?

We are a marketing and advertising agency that believes a good partnership and a strategic vision can help everyone have success in their business.

We build relationships with businesses so that we can help them build relationships with their customers.

Our strengths are our creative talent, our strategic thinking, and our technical expertise.

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