Tips for Handling Negative Comments and Reviews

Auburn Advertising - marketing agency

Companies with an online presence are bound to get the occasional negative comment or review. Typically, a tiny bit of negative online feedback won’t scare potential customers off, but how your company handles it certainly might. Here are a few tips to help make sure you deal with such feedback in the right way.

 

Respond

 

Social media should be viewed as a two-way means of communication.

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Common Marketing Misconceptions

Common Marketing Misconceptions

In a world of accessible information, it’s hard to know what marketing advice is actually useful, so we’re here to help. Don’t fall for these common misconceptions about marketing:

“Focus only on new business”

It’s easy for businesses to get excited about all the new customers their marketing plans could and should bring. While that’s an important part of every marketing plan, don’t neglect your current customers. A lot of your marketing should be geared toward them. Loyal customers keep a business running.

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Pros and Cons of Using Facebook Live Video for Your Business

Facebook Live Video for Your Business

The year 2016 introduced Live videos to Facebook users. Viewers probably tuned in with Fox News to watch coverage of the Presidential Inauguration or were the first to see the Chewbacca Mom become a social media sensation. Facebook has brought a new feature to live streaming videos. Users might be more familiar with the livestream video app Periscope, but Facebook Live video offers new capabilities, which is why individuals and businesses are “going live” to build their brands.

Facebook Live video- what is it?

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Marketing to the “Mom” Demographic

Marketing to the “Mom” Demographic

A group most businesses wouldn’t consider a single market demographic is the “mommy group.” Mothers have busy lives making decisions for the entire family - especially stay-at-home moms. These mothers have traded their careers to provide high-value care for their families Stay-at-home moms aren’t typically the “cook, clean and watch the kids” stereotype anymore. Families whose wives “work” at home, acknowledge them as the key decision makers of the family. They have an extensive daily to-do list to maintain the family and the home. Marketers can benefit from understanding the mom demographic based on the media they look at, their buying decisions, and the messages that appeal to them.

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What is Auburn Advertising?

Auburn Advertising is a public service of Inner Spark Creative, a full service advertising agency and marketing partner located in Auburn, Alabama. This site is intended to share information about advertising and marketing related topics that are useful to businesses in the Auburn/Opelika market of East Alabama

Inner Spark Creative is available to assist you with all of your advertising needs. Please contact us for a consultation.


This site provided as a community service of Inner Spark Creative

Who is Inner Spark Creative?

We are a marketing and advertising agency that believes a good partnership and a strategic vision can help everyone have success in their business.

We build relationships with businesses so that we can help them build relationships with their customers.

Our strengths are our creative talent, our strategic thinking, and our technical expertise.


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