Companies with an online presence are bound to get the occasional negative comment or review. Typically, a tiny bit of negative online feedback won’t scare potential customers off, but how your company handles it certainly might. Here are a few tips to help make sure you deal with such feedback in the right way.
Social media should be viewed as a two-way means of communication.
In a world of accessible information, it’s hard to know what marketing advice is actually useful, so we’re here to help. Don’t fall for these common misconceptions about marketing:
It’s easy for businesses to get excited about all the new customers their marketing plans could and should bring. While that’s an important part of every marketing plan, don’t neglect your current customers. A lot of your marketing should be geared toward them. Loyal customers keep a business running.
The year 2016 introduced Live videos to Facebook users. Viewers probably tuned in with Fox News to watch coverage of the Presidential Inauguration or were the first to see the Chewbacca Mom become a social media sensation. Facebook has brought a new feature to live streaming videos. Users might be more familiar with the livestream video app Periscope, but Facebook Live video offers new capabilities, which is why individuals and businesses are “going live” to build their brands.
A group most businesses wouldn’t consider a single market demographic is the “mommy group.” Mothers have busy lives making decisions for the entire family - especially stay-at-home moms. These mothers have traded their careers to provide high-value care for their families Stay-at-home moms aren’t typically the “cook, clean and watch the kids” stereotype anymore. Families whose wives “work” at home, acknowledge them as the key decision makers of the family. They have an extensive daily to-do list to maintain the family and the home. Marketers can benefit from understanding the mom demographic based on the media they look at, their buying decisions, and the messages that appeal to them.