Articles

Building Your Brand with LinkedIn

Details: Written by ISC1

LinkedIn can be an integral part of your business’ social media marketing plan. The LinkedIn network allows businesses to generate more leads, build connections, and ultimately continue to build their brand. Through LinkedIn, your business can gain significant exposure and increase your website traffic. Take your business to the next level with insight into businesses’ online networking platform to help you build your brand with LinkedIn.

ADA Compliance: What is it and Why is it Important?

Details: Written by Charlton Jones

ADA Compliance is quickly becoming a “hot topic” in the digital realm. Any business with a website can potentially be affected by recent court rulings regarding websites and ADA Compliance. There have been numerous lawsuits involving major companies as well as smaller, local businesses and their websites as they relate to compliance. It is important to understand these court rulings and what it might mean for your business.

What is journey-based advertising?

Details: Written by Erin Wright

With the rise of digital and social media, advertising is no longer as simple as it once was. Advertisements are now hyper-specific, and companies like Google, Facebook, and Amazon make it easier to put your advertisements before both broad and highly selective target audiences. Though advertising is cheaper and more accessible, this means the market is flooded with various advertisements. Getting your advertisements seen is no longer a concern—but making a lasting impact is. So, how do you create an advertising campaign that will generate intrigue and engagement with your business? Journey-based advertising may be the solution.

What is geotargeting?

Details: Written by Erin Wright

As most who work within marketing know, location is an incredibly important detail to crafting the best marketing strategies for your business. Geotargeting is a marketing method that acknowledges the importance of location and helps to serve content to particular areas. Not only does geotargeting offer a more selective advertising experience, this particular strategy also provides a more sophisticated sense of personalization for your audience. To better understand geotargeting, we have laid out what we, at Auburn Advertising, believe to be the most essential parts of understanding geotargeting.