- Written by Kathryn Taylor Sisk
Who is Gen Z?
Gen Z is a generation that has grown up with social media and the internet, making them immune to traditional marketing strategies and campaigns. Knowing how to create content that is fresh, engaging, and exciting is one of the most important factors for marketing to Gen Z. With a deeper knowledge of these new media platforms and ways to create interactive content, you will have Gen Z’s attention in no time. Here are some of the key strategies to make that happen: