Key Strategies for Marketing to Gen Z

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Written by Kathryn Taylor Sisk

Who is Gen Z?

Gen Z is a generation that has grown up with social media and the internet, making them immune to traditional marketing strategies and campaigns. Knowing how to create content that is fresh, engaging, and exciting is one of the most important factors for marketing to Gen Z. With a deeper knowledge of these new media platforms and ways to create interactive content, you will have Gen Z’s attention in no time. Here are some of the key strategies to make that happen:

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5 ways to grow your Pinterest following

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Written by Katie Brown

Created in 2010, Pinterest is defined as a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. Just as other platforms have, Pinterest has gone through a series of phases and continues to constantly change. These updates and changes are important to be aware of when trying to grow your audience. The following are 5 ways to grow your Pinterest following.

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How to Create Community around your Brand

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Written by Kathryn Taylor Sisk

Creating a brand should be something that is an experience. Your goal as a business should be to produce an image that sets your brand apart and shows customers what your company's values are. Creating a community around your brand is a key asset for the growth of your business, so here are some tips on how to do that:

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Auburn Advertising is a public service of Inner Spark Creative, a full service advertising agency and marketing partner located in Auburn, Alabama. This site is intended to share information about advertising and marketing related topics that are useful to businesses in the Auburn/Opelika market of East Alabama

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