The COVID-19 pandemic has changed countless aspects of our everyday lives and how we run our businesses. Before March, a large portion of shops and restaurants did not offer online ordering, curbside pickup or even posted regularly on their social media accounts. However, quarantine and continued social distancing has led businesses around the world to be reliant on the internet for survival.
Every company needs a marketing plan, and every marketing plan needs a marketing strategy, and every marketing strategy needs three key elements: Owned, earned and paid media.
According to investopedia, a market plan is an operational document that outlines an advertising strategy that an organization will implement to generate leads and reach its target market. All of the specific and logistical items that make up the marketing plan come from the marketing strategy.
Does your business have an Instagram account? If you answered “no” to that question, then you need to keep reading this article to see if an Instagram account is appropriate for your business. If you answered “yes,” then keep reading anyway to learn how to fully utilize your Instagram business account.
Out of home advertising (OOH) is one of the oldest forms of marketing for companies. It has taken a hit over the last few years as digital media has grown and caused a stagnant demand. OOH is still a great option for companies to build brand awareness, but digital options for direct action have taken the lead in advertising.
Out of home advertising is a medium typically found in high traffic areas that consumers can’t avoid. However, if you want a strong ROI, digital has proven to be a better option for more specific targeting. In this post, we will go through the evolution and advancements of OOH to determine if the investment is still worth it.