A Marketers Guide to Understanding Generation Z

Relating to Generation Z can be harder than relating to aliens. If words like “boujee,” “finesse” or “cap” sound like gibberish, you probably are having a hard time understanding this unique generation. Keep reading to find out who Gen Z is and ways to better market to this audience.

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The Importance of Emotion in Advertising

When you choose to share an ad with friends, it is most likely because that advertisement made you feel some emotion, not due to how informative it was. Studies have shown that the majority of the time, it is our emotions that influence us to make decisions and buy products. If you are wanting your ads to be discussed as much as the latest Superbowl tear-jerker, you must first understand the importance of using emotion in advertising.

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Social Media Mistakes to Avoid

Are you a brand looking to grow on social media? If you are, there are some common mistakes you should know to avoid to keep your brand growing. In order to make your company stand out, you should stay original and make your posts innovative.

Social media can be tricky to maneuver to find the right audience at first, but once you establish your brand you will be able to grow quickly. Marketing on social media can really boost your brand and generate more exposure.

Keep reading this post to learn what mistakes you need to avoid:

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How to Respond to a Negative Review

Almost every business has experienced the panic of opening up their Facebook or Yelp page and realizing they have been left their first bad review. It is important to realize that businesses are run by people, and all people make a mistake every once in a while. Your company is not alone, and you should not feel discouraged in this situation. A bad review does not mean you own a bad business.

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What is Auburn Advertising?

Auburn Advertising is a public service of Inner Spark Creative, a full service advertising agency and marketing partner located in Auburn, Alabama. This site is intended to share information about advertising and marketing related topics that are useful to businesses in the Auburn/Opelika market of East Alabama

Inner Spark Creative is available to assist you with all of your advertising needs. Please contact us for a consultation.


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Who is Inner Spark Creative?

We are a marketing and advertising agency that believes a good partnership and a strategic vision can help everyone have success in their business.

We build relationships with businesses so that we can help them build relationships with their customers.

Our strengths are our creative talent, our strategic thinking, and our technical expertise.


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