The 7 P’s of Marketing

Effective marketing can be a challenging task for anyone. When creating a marketing plan, there are many elements to consider to captivate your audience and drive sales. To make the most out of your campaign, consider the 7 P’s of marketing: Product, Price, Promotion, People, Place, Process, and Physical Promotion. We will break these 7 P’s to help you understand how to effectively utilize them to ensure the most success for your business.

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What is a Brand and Why is it Important?

Though a seemingly simple concept, a brand can be a tangible representation of your business. When you hear the word “brand”, a company’s logo or tagline might come to mind. Each of these aspects are, in fact, a part of a brand, but only when combined and with other necessary elements. Alone, no single part constructs a brand as a whole.

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How to Determine Which Social Media Platforms are Best for your Brand

A brand's social media presence is an extension of a business and acts by conveying the voice, vision, and story for that business to the online world. Social media platforms serve as a helpful aid in supporting your brand’s website, SEO, ads, reach, and community. With so many platforms to choose from, figuring out the best ones for your business will ultimately save you time and effort. In doing so, you can focus more of your efforts on the business itself.

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5 Social Media Tactics for Keeping Your Business Afloat During the Pandemic

COVID-19 has taken control and redirected how businesses have been able to continue their success and keep their doors open during the pandemic. Restaurants, boutiques, and other stores have had to get extremely creative to encourage their customers to continue to support them without leaving their homes.

We have seen a range of ideas from curbside ordering and outdoor trunk shows to grocery delivery and many other creative incentives that attempt to keep these businesses alive despite the Coronavirus. However, it can be hard to keep generating fresh ideas to ensure that your buyers remain loyal. Here are five ways to boost your social media marketing to keep your customers returning time and time again.

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What is Auburn Advertising?

Auburn Advertising is a public service of Inner Spark Creative, a full service advertising agency and marketing partner located in Auburn, Alabama. This site is intended to share information about advertising and marketing related topics that are useful to businesses in the Auburn/Opelika market of East Alabama

Inner Spark Creative is available to assist you with all of your advertising needs. Please contact us for a consultation.


This site provided as a community service of Inner Spark Creative

Who is Inner Spark Creative?

We are a marketing and advertising agency that believes a good partnership and a strategic vision can help everyone have success in their business.

We build relationships with businesses so that we can help them build relationships with their customers.

Our strengths are our creative talent, our strategic thinking, and our technical expertise.


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