- Written by Joel Moore
SEO is short for Search Engine Optimization. It refers to the process of optimizing the code and other factors related to a website for best placement in search results. The goal of successful SEO is to generate more visitors to your website through organic search results. The alternative to organic clicks is paid clicks, which can be quite expensive, so SEO is normally a more economical option.
We recently visited with a business that had been working with another provider for their SEO. After doing a basic evaluation of their site, it became obvious that none of the normal "first steps" in SEO had been performed.
Try our SEO evaluation tool to generate an audit of your website. The results will give you some insight into what may need to be changed to make your site rank better in search results.