Articles

The Photography You Use Speaks for Your Business

Details: Written by Ali Powell

The digital age has created a convenient method for consumers to easily explore businesses— the internet! Guess what? Consumers are actively taking advantage of this convenience. In general, the digital age has aided in the world becoming more visually centric than ever. An image is typically the consumer's first impression of a brand because it is the first piece of content he or she views. If the image fails to compel, the prospective customer may leave the site and move on to that brand's competitor.

360-Degree Videos

Details: Written by Taylor Wood

There’s no doubt that 360-degree videos have a “wow” factor. They are also a great tool to allow both companies and individuals to share their stories or show what they’re about. But, considering the relatively expensive equipment and video editing knowledge required to make them, are they a worthy investment for small businesses?

Facebook Instant Articles Brings New Horizon for Online Publishers

Details: Written by Hayden Sisk

Facebook's Instant Articles is a new, innovative way for publishers to create fast, interactive articles. This new tool is working to bring stories and articles to life. Facebook wanted to create a tool that helps articles load instantly. They are looking to provide a faster and cleaner experience for readers? Instant Articles contains a number of features that take mobile reading to a new level.

Instant Articles was created as a solution for the loading problem that was occurring opening articles on Facebook. Now, articles load instantly. They now load 10 times quicker in the Facebook app compared to the standard mobile web.

Customer Service and Social Media

Details: Written by Sarah Lenahan

Customer Service and Social Media

In today's world of Facebook, Twitter, and Instagram, there is no excuse for ineffective or delayed communication. Social media has opened the door for companies, large or small, to improve their customer service. By aiding in transparency and personal interaction and also allowing for direct and immediate response between company and client, social media is changing the way companies communicate with their consumers.

More and more, consumers are using social media as their first attempt to reach a company when needing a question answered or help in solving a problem. A study done by J.D. Power and Associates found that millennia's are more likely to use social media for customer service than marketing. While 33% of consumers access social media to see a company's marketing, 67% use social media as an access point for customer service. This shift is mutually beneficial for both company and client.