- Written by Katie Peters
Online reviews are becoming increasingly important to consumers when they are deciding to buy products or services. Consumers of all ages, specifically millennials, look to strangers’ reviews to decide where to eat, shop and more. According to BrightLocal, a provider of search services to local businesses, “97 percent of consumers aged 18-34 read online reviews to judge a local business.” That is an astounding number of potential customers. One bad review may lead a consumer to look elsewhere for their needs. On the contrary, an abundance of positive reviews may help to build rapport and create new business.