FAQ for Marketing, Advertising, and Agencies

If you are just getting into marketing and advertising, you are going to have many questions. Even marketing veterans will often have questions. As trends change and new marketing tactics are created, people are constantly trying to stay on top of what works and the best ways to advertise. Even understanding marketing terminology can spark up some questions. Here are some frequently asked questions related to marketing, advertising, and agencies.

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Consider These Important Elements to Include in Your Website Design

Websites tend to set the foundation for a company or business, giving customers access to all the information they need. As more websites are released each day, it’s important to understand how to make yours stand out among the rest. Having a great website is the best way to advertise your brand and gain exposure on all platforms. There are many elements that go into creating an effective site that will grab a viewer’s attention, and when you design yours, these are some things to consider including.

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The Best Length for Your Social Media Captions

It is important to accurately portray your brand's voice throughout your various social media accounts within the captions. This will not only help you with your brand's cohesive voice but also help you reach a wider audience. Because every social media network has different requirements, it is important you are catering your captions to each network. While this does not mean making the exact word count, it will help you optimize the more effective caption and format for each platform. Three of the major social media networks used for advertising include Instagram, Facebook, and Twitter.

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Why Knowing Your Audience Is So Important

You may have heard the term “target audience” before, but do you know what it means? Your target audience is a group of people that you’ve identified to be likely customers of your business. You can group these people by factors like demographics, behavioral patterns, geographic area, psychographics, etc. A business is likely to have more than one target audience. For example, if you own a clothing store, your target audience could be men above the age of 35 as well as women above the age of 25. However, many target audiences are more complex and niche.

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What is Auburn Advertising?

Auburn Advertising is a public service of Inner Spark Creative, a full service advertising agency and marketing partner located in Auburn, Alabama. This site is intended to share information about advertising and marketing related topics that are useful to businesses in the Auburn/Opelika market of East Alabama

Inner Spark Creative is available to assist you with all of your advertising needs. Please contact us for a consultation.


This site provided as a community service of Inner Spark Creative

Who is Inner Spark Creative?

We are a marketing and advertising agency that believes a good partnership and a strategic vision can help everyone have success in their business.

We build relationships with businesses so that we can help them build relationships with their customers.

Our strengths are our creative talent, our strategic thinking, and our technical expertise.


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