- Written by Erin Wright
As most who work within marketing know, location is an incredibly important detail to crafting the best marketing strategies for your business. Geotargeting is a marketing method that acknowledges the importance of location and helps to serve content to particular areas. Not only does geotargeting offer a more selective advertising experience, this particular strategy also provides a more sophisticated sense of personalization for your audience. To better understand geotargeting, we have laid out what we, at Auburn Advertising, believe to be the most essential parts of understanding geotargeting.