Articles

Communication Tips to Engage With Your Audience

Details: Written by Adeline Garren

Advertising is often used to evoke emotion from an audience and increase viewer engagement. When marketing to any audience, you want to consider the best possible way to engage and keep your client invested in your content. According to a national poll, nearly three-fourths of respondents expressed frustration at content that does not recognize them and adapt to their interests. Creating content that is specialized for your audience will increase your engagement drastically. Engagement is driven by emotions, loyalty, and trust, which means your marketing has a huge effect on if your customers will continue coming back to do business with you. Creating a connection between you and the client will increase your engagement across all platforms. Here are some communication tips to keeping your audience engaged with your marketing content!

How to Track Customer Satisfaction

Details: Written by Hannah Bartle

Without customers, a business would not be a business. In order for your company to function properly you need customers who are loyal to your brand. We live in a super-charged world, in which your customer will let you know immediately if they are unhappy with your product or service by sharing it on social media, or writing you a bad Google review. But, what about all of your happy customers? Or, the customers who might benefit from your product, but aren’t sure how to use it? These are the customers that matter, and it is important for your business to know how to track their satisfaction and analyze it in order to make adjustments where need be. Below are three of the best ways to track customer satisfaction in order to stay on top of the competition and see your company grow.

Goodbye Traditional Media: Why Digital Ad Spending Is Taking Over in 2019

Details: Written by Mollie Carter

The year 2019 is a year for change and advancement in the world of advertising. For the first time in history, statistics show that advertisers have spent more money on digital ads than on the use of traditional media - totaling at $129.34 billion. The ‘digital age’ has driven advertisers to slowly say goodbye to traditional media and say hello to digital advertising. Traditional media - consisting of radio, print, billboards and television - is the the name for the original news outlets that were utilized for advertisements before new media made its popular debut. Studies have proven that the average person spends 24 hours a week using a technological device. This universal connection between digital media and humans has led advertisers to disengage from traditional media and fast-forward their focus to digital advertising.

Mind the Gap: How to Successfully Advertise to Different Generations

Details: Written by Mary Mac Carlin

Minding the gap is a warning that lets someone know when there is a void between where they are and where they are trying to go. There has always been a relatively large communication gap between different generations. Generational segmentation is a big part of creating a target audience for advertisers. Minding those generation gaps is crucial to creating a successful campaign.