Articles

Beginners Guide to SEO

Details: Written by Catie Asarch

Many companies often make the mistake of not including SEO in their marketing strategy. SEO is a complex thing and many factors can affect it. Adding blogs that are optimized for SEO purposes to your company’s website is one way to help your SEO ranking, but there are many other factors too.

How to Create a Compelling Advertisement

Details: Written by Mollie

If you are new to the business world, you are most likely new to the world of advertising as well. Advertising is an essential factor when it comes to running a business or company. If it weren’t for advertisements, no one would ever become aware of any product or service provided by a business. The act of producing an advertisement can be expensive. So, the goal of any business is to find a cost-effective way to advertise a product or service to their target audience; while also delivering the ad in the most efficient way possible. Although being aware of cost is important, do not allow the budget of your advertisement to control your advertising decisions. Successful advertisements may be costly, but if implemented in the right way, you are going to get a great return on investment. Marketing should be making you money. Advertisements can also be simple to create, but there is a difference in a ‘normal advertisement’ and a ‘compelling advertisement’. Almost anyone is capable of creating a normal advertisement but the factors that differentiate the normal advertisements from the compelling advertisements are what is important.

3 Key Content Marketing Trends of 2019

Details: Written by Ann Mikell Stewart

As a marketing professional, it is important to stay up-to-date with the trends. Keeping content marketing strategy current will help you reach the most amount of viewers and gain more engagement from current and prospective customers because technological advances can change and progress from day to day. Keeping these developments contemporary is also important because as technology changes, as it often does, so do the preferences of your audience.

We are here to help you understand the current trends for this year by touching on some of the most popular content marketing trends of 2019.

Understanding the Severity of False Advertising

Details: Written by Ann Mikell Stewart

Advertisements that make deliberate, deceptive, exaggerated claims that are misleading and untrue are well known as false advertising. Although this seems like a concept that is very easy to avoid, this practice actually very common. False advertising can be extremely detrimental to any business.

From retouching a photo to not disclosing hidden fees, false advertising can lead to huge problems for consumers.

There are many different ways one can achieve false advertising. Knowing the difference can really help with your brand and organization’s reputation.