Social Media Mistakes to Avoid

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Written by Marielle Farmer

Are you a brand looking to grow on social media? If you are, there are some common mistakes you should know to avoid to keep your brand growing. In order to make your company stand out, you should stay original and make your posts innovative.

Social media can be tricky to maneuver to find the right audience at first, but once you establish your brand you will be able to grow quickly. Marketing on social media can really boost your brand and generate more exposure.

Keep reading this post to learn what mistakes you need to avoid:

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How to Respond to a Negative Review

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Written by Tori Schott

Almost every business has experienced the panic of opening up their Facebook or Yelp page and realizing they have been left their first bad review. It is important to realize that businesses are run by people, and all people make a mistake every once in a while. Your company is not alone, and you should not feel discouraged in this situation. A bad review does not mean you own a bad business.

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How to Ace Interviews While Keeping Space

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Written by Shelby Julien

The COVID-19 pandemic has changed countless aspects of our everyday lives and how we run our businesses. Before March, a large portion of shops and restaurants did not offer online ordering, curbside pickup or even posted regularly on their social media accounts. However, quarantine and continued social distancing has led businesses around the world to be reliant on the internet for survival.

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Understanding the Different Types of Media: Owned, Earned and Paid

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Written by Shelby Julien

Every company needs a marketing plan, and every marketing plan needs a marketing strategy, and every marketing strategy needs three key elements: Owned, earned and paid media.

According to investopedia, a market plan is an operational document that outlines an advertising strategy that an organization will implement to generate leads and reach its target market. All of the specific and logistical items that make up the marketing plan come from the marketing strategy.

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  1. 5 Ways Your Business Will Benefit From Using Instagram
  2. The Evolution of OOH Advertising: Is the Investment Still Worth It?
  3. How to Effectively Transition to Working Remotely
  4. Best Social Media Practices for Business Accounts
  5. Beginners Guide to SEO
  6. How to Create a Compelling Advertisement
  7. 3 Key Content Marketing Trends of 2019
  8. Understanding the Severity of False Advertising
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  10. How to Track Customer Satisfaction

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Auburn Advertising is a public service of Inner Spark Creative, a full service advertising agency and marketing partner located in Auburn, Alabama. This site is intended to share information about advertising and marketing related topics that are useful to businesses in the Auburn/Opelika market of East Alabama

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