Online Reviews

Online Reviews

Online reviews are becoming increasingly important to consumers when they are deciding to buy products or services. Consumers of all ages, specifically millennials, look to strangers’ reviews to decide where to eat, shop and more. According to BrightLocal, a provider of search services to local businesses, “97 percent of consumers aged 18-34 read online reviews to judge a local business.” That is an astounding number of potential customers. One bad review may lead a consumer to look elsewhere for their needs. On the contrary, an abundance of positive reviews may help to build rapport and create new business.

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The Photography You Use Speaks for Your Business

Auburn Advertising - marketing agency

The digital age has created a convenient method for consumers to easily explore businesses— the internet! Guess what? Consumers are actively taking advantage of this convenience. In general, the digital age has aided in the world becoming more visually centric than ever. An image is typically the consumer's first impression of a brand because it is the first piece of content he or she views. If the image fails to compel, the prospective customer may leave the site and move on to that brand's competitor.

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360-Degree Videos

360-Degree Videos

There’s no doubt that 360-degree videos have a “wow” factor. They are also a great tool to allow both companies and individuals to share their stories or show what they’re about. But, considering the relatively expensive equipment and video editing knowledge required to make them, are they a worthy investment for small businesses?

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Facebooks Instant Articles brings new horizon for online publishers

Facebook's Instant Articles is a new, innovative way for publishers to create fast, interactive articles. This new tool is working to bring stories and articles to life. Facebook wanted to create a tool that helps articles load instantly. They are looking to provide a faster and cleaner experience for readers? Instant Articles contains a number of features that take mobile reading to a new level.

Instant Articles was created as a solution for the loading problem that was occurring opening articles on Facebook. Now, articles load instantly. They now load 10 times quicker in the Facebook app compared to the standard mobile web.

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What is Auburn Advertising?

Auburn Advertising is a public service of Inner Spark Creative, a full service advertising agency and marketing partner located in Auburn, Alabama. This site is intended to share information about advertising and marketing related topics that are useful to businesses in the Auburn/Opelika market of East Alabama

Inner Spark Creative is available to assist you with all of your advertising needs. Please contact us for a consultation.


This site provided as a community service of Inner Spark Creative

Who is Inner Spark Creative?

We are a marketing and advertising agency that believes a good partnership and a strategic vision can help everyone have success in their business.

We build relationships with businesses so that we can help them build relationships with their customers.

Our strengths are our creative talent, our strategic thinking, and our technical expertise.


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