5 Businesses that Reap the Greatest Benefit from Local SEO

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Written by Angelica Torres
Local SEO

Search engine optimization, more commonly referred to as SEO, was once a new and revolutionary way to gain visibility on the Internet. If you are unfamiliar with the term, SEO is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. Now that SEO has become so widely used, it can be very expensive and brutally competitive. Due to the expense and competitive nature of SEO, many small businesses are now turning to local SEO to increase their exposure to potential customers online. Any company with a local target market can benefit from local SEO, but there are five types of businesses that can especially benefit from local SEO.

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Nostalgia Marketing

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Written by Alice Gribbin
Nostalgia Marketing

Why are we so drawn to the past? What is it about the “good old days” that make us feel better? Maybe we believe that times were simpler back in the day and we didn’t have the problems that we do now. Whatever the reason, nostalgia has become an effective tactic in a marketer’s toolbox, and marketers are taking advantage of it in the business world.

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Pinterest & Business

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Written by Alice Gribbin
Pinterest & Business

What’s Pinterest?

Pinterest is a free, social media site that allows its users to save, categorize, and share images/videos onto a virtual pinboard. It is the third most popular social media site. You can create a pinboard for any range of topics from motivational quotes to recipes and much more. It’s different from most social media sites because it has an emphasis on products rather than friends and family.

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Impact of Population Turn Over on Your Business

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Written by Joel Moore

So how do you manage your business when you lose 10% of your clients every year? It's not easy but in Auburn, that is the norm. While Auburn would not necessarily be considered a "Transient" community, the population turn-over is nearly double that of the Alabama average.

The good news is that our population base is currently growing (more people move into Auburn than moving out).

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  2. Nike’s She Runs the Night Campaign
  3. Does your small business need its own app?
  4. Breaking through the Clutter
  5. Online Reviews
  6. The Photography You Use Speaks for Your Business
  7. 360-Degree Videos
  8. Facebooks Instant Articles brings new horizon for online publishers
  9. Customer Service and Social Media
  10. Facebook Reactions

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Auburn Advertising is a public service of Inner Spark Creative, a full service advertising agency and marketing partner located in Auburn, Alabama. This site is intended to share information about advertising and marketing related topics that are useful to businesses in the Auburn/Opelika market of East Alabama

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