Creating a brand should be something that is an experience. Your goal as a business should be to produce an image that sets your brand apart and shows customers what your company's values are. Creating a community around your brand is a key asset for the growth of your business, so here are some tips on how to do that:
Studies have shown that the more creative an advertising campaign is, the more likely it is to create a lasting impression on a consumer. Creativity not only influences buyer behavior, but it also influences consumers' brand perception.
Here are some reasons why creativity is a driving factor for advertising effectiveness:
With all the chaos of 2020, we saw the emergence of many new digital trends and platforms. Now, it’s 2021 and these innovative marketing trends are not going anywhere. Don’t let your business fall behind! Here are four ways to always keep up with current marketing trends in 2021:
COVID has made face-to-face activities less frequent, networking included. The days of grabbing coffee or attending industry events have switched to virtual meetings and messaging. Connecting online can be more challenging, but there are certain things to keep in mind when reaching out to help you continue to make meaningful connections and stand out professionally.