- Written by Joel Moore
Google has just moved responsive web design from "Important" to "Necessary" with their announcement that they are putting more weight on sites being mobile friendly. Google says the effect of this change will be "profound." What does this mean? If your site displays properly on all device types and sizes, you get a higher rank in Google search results.
Google warned webmasters 2 months ago that this was coming (not a normal practice for Google) which tells us that it carries a lot of weight. Google says recommends that "webmasters follow the industry best practice of using web design, namely serving the same HTML