5 Ways Your Business Will Benefit from Using Instagram

Does your business have an Instagram account? If you answered “no” to that question, then you need to keep reading this article to see if an Instagram account is appropriate for your business. If you answered “yes,” then keep reading anyway to learn how to fully utilize your Instagram business account.

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The evolution of OOH advertising: is the investment still worth it?

Out of home advertising (OOH) is one of the oldest forms of marketing for companies. It has taken a hit over the last few years as digital media has grown and caused a stagnant demand. OOH is still a great option for companies to build brand awareness, but digital options for direct action have taken the lead in advertising.

Out of home advertising is a medium typically found in high traffic areas that consumers can’t avoid. However, if you want a strong ROI, digital has proven to be a better option for more specific targeting. In this post, we will go through the evolution and advancements of OOH to determine if the investment is still worth it.

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How To Effectively Transition To Working Remotely

Given the current circumstances, those used to driving to their office everyday for their 9-5 have now found themselves walking into their living room to work from home. Businesses all over the world have had to learn to adapt by transitioning from the conference room to video chat. In fact, according to Pew Research, “As more companies move to encouraging – or requiring – telework, one-quarter of those surveyed say they have used video calling or an online conferencing service, like Zoom or WebEx, to attend a work-related meeting due to the coronavirus outbreak”. With the popularity of such online resources growing, remote working may become more commonplace in the years to follow. Here are a few quick tips of how to effectively transition your business to a remote environment while not sacrificing productivity.

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Best Social Media Practices for Business Accounts

Social media is a hot topic when it comes to businesses and marketing. Everyone wants to join in on the conversation, but not everyone knows the most effective way to do so. Social media is a powerful tool that allows for businesses to interact with clients and reach new potential clients. When starting out and implementing a social media plan for your company, it is important to include the correct content and strategies for the best results. According to Hubspot, “Social media marketing is the action of creating content to promote your business and products on various social media platforms such as Facebook, Instagram, and Twitter.” This post explains the best social media practices for businesses.

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What is Auburn Advertising?

Auburn Advertising is a public service of Inner Spark Creative, a full service advertising agency and marketing partner located in Auburn, Alabama. This site is intended to share information about advertising and marketing related topics that are useful to businesses in the Auburn/Opelika market of East Alabama

Inner Spark Creative is available to assist you with all of your advertising needs. Please contact us for a consultation.


This site provided as a community service of Inner Spark Creative

Who is Inner Spark Creative?

We are a marketing and advertising agency that believes a good partnership and a strategic vision can help everyone have success in their business.

We build relationships with businesses so that we can help them build relationships with their customers.

Our strengths are our creative talent, our strategic thinking, and our technical expertise.


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