Articles

How To Track Customer Satisfaction

Details: Written by Hannah Bartle

Without customers, a business would not be a business. In order for your company to function properly you need customers who are loyal to your brand. We live in a super-charged world, in which your customer will let you know immediately if they are unhappy with your product or service by sharing it on social media, or writing you a bad Google review. But, what about all of your happy customers? Or, the customers who might benefit from your product, but aren’t sure how to use it? These are the customers that matter, and it is important for your business to know how to track their satisfaction and analyze it in order to make adjustments where need be. Below are three of the best ways to track customer satisfaction in order to stay on top of the competition and see your company grow.

Goodbye Traditional Media: Why Digital Ad Spending is Taking Over in 2019

Details: Written by Mollie Carter

The year 2019 is a year for change and advancement in the world of advertising. For the first time in history, statistics show that advertisers have spent more money on digital ads than on the use of traditional media - totaling at $129.34 billion. The ‘digital age’ has driven advertisers to slowly say goodbye to traditional media and say hello to digital advertising. Traditional media - consisting of radio, print, billboards and television - is the the name for the original news outlets that were utilized for advertisements before new media made its popular debut. Studies have proven that the average person spends 24 hours a week using a technological device. This universal connection between digital media and humans has led advertisers to disengage from traditional media and fast-forward their focus to digital advertising.

Mind the Gap: How to successfully advertise to different generations

Details: Written by Mary Mac Carlin

Minding the gap is a warning that lets someone know when there is a void between where they are and where they are trying to go. There has always been a relatively large communication gap between different generations. Generational segmentation is a big part of creating a target audience for advertisers. Minding those generation gaps is crucial to creating a successful campaign.

5 Innovative Ways To Increase Brand Awareness

Details: Written by Hannah Bartle

A brand is at the core of a company's success. A solid, trusted brand is necessary in order for your company to prosper. Your company’s brand is not only what makes a lasting impression on consumers, but also allows your customers and clients to have a firm grasp on what to expect from your company. It is a way of distinguishing yourself from the competition and a way of demonstrating what you offer and why that makes you the better choice. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.