If you’re a business owner, or even just someone trying to increase their online presence, you may have heard the term SEO before. SEO is a very important tool to help your business grow, but do you know what it is? We’re handing over our ultimate guide to SEO so you can know how and why you should be using it to your benefit.
Are you looking for more ways to market your business? Instagram is a great tool many advertisers use to promote their business because of its great features offered to businesses. They provide detailed metrics on your posts, allow scheduled posting, targeted ads, and more. Auburn Advertising has prepared a complete guide to Instagram advertising with tips, tools, and more.
According to the Content Marketing Institute only 6% of marketers rate their marketing as “very effective.” This is a worrisome percentage if you want your advertising to be top-notch. Over the years, trends change and in order to reach your target audiences, you may need to take a different approach. A good marketing agency will make sure you are putting the money where it matters. If you are not sure how effective your marketing is there are many factors to consider improving upon.
Super Bowl ads have become a cultural phenomenon separate from the football game. A 30-second spot can cost $6.5 million. Some companies even have multiple commercials per game, which is a $1 million increase from last year.
Every year these commercials keep up with marketing and pop-culture trends for the year. Super Bowl commercials can show us marketing and advertising trends that are current or will be developed throughout the year. These ads are also a good test to see if viewers liked the commercials and can be tracked by increased website visits or sales.