- Written by Anna Damas
The worlds of advertising and psychology come together much more often than you may think, and understanding the psychology of your customers could even lead your business to success. For ages, we have continued to discover new explanations for certain human behavior and have been able to use that to our advantage in countless areas of life. In regards to marketing and advertising, being able to know what elicits a reaction from your audience will make it easier for you to advertise your products or services. Auburn Advertising is a public service of Inner Spark Creative that consists of individuals with experience and knowledge about how to incorporate the use of psychology into your marketing strategy. Continue reading to learn about some common ways the study of human behavior can help you become a better marketer for your company.