Back in 1941, the world’s first television ad was broadcast. Owning a TV became more common by the late 50s and TV advertisements were rising in popularity. Simultaneously, there were significant political, economic, societal, and lifestyle changes that encouraged creativity. This all made way for the “Golden Age of Advertising”.
Business owners often convince themselves that there’s a right time to begin advertising. They wait around for a new product or service launch, or even until business slows, giving their competitors an edge as time passes. If you have not started advertising for your business because you’re waiting for the “perfect” window, you should rethink your strategy. The best time to start advertising is as soon as possible!
A referral program is an important tool to help increase your marketing efforts. It helps to spread the word about your company and products, as customers not only refer their friends and family to your business but also post about your products on social media. Continue reading as we go into detail about the benefits of a referral program in a marketing strategy!
In today’s world, the consumer has more power than ever. Your marketing efforts will be more successful if you take a customer-oriented approach such as the 4 C’s strategy. This concept focuses on Customer, Cost, Communication, and Convenience.