Articles

The 7 P’s of Marketing

Details: Written by Mary Ellen Myers

Effective marketing can be a challenging task for anyone. When creating a marketing plan, there are many elements to consider to captivate your audience and drive sales. To make the most out of your campaign, consider the 7 P’s of marketing: Product, Price, Promotion, People, Place, Process, and Physical Promotion. We will break these 7 P’s to help you understand how to effectively utilize them to ensure the most success for your business.

What Is a Brand and Why Is It Important?

Details: Written by Mary Evelyn Welch

Though a seemingly simple concept, a brand can be a tangible representation of your business. When you hear the word “brand”, a company’s logo or tagline might come to mind. Each of these aspects are, in fact, a part of a brand, but only when combined and with other necessary elements. Alone, no single part constructs a brand as a whole.

How to Determine Which Social Media Platforms Are Best for Your Brand

Details: Written by Ary Oyler

A brand's social media presence is an extension of a business and acts by conveying the voice, vision, and story for that business to the online world. Social media platforms serve as a helpful aid in supporting your brand’s website, SEO, ads, reach, and community. With so many platforms to choose from, figuring out the best ones for your business will ultimately save you time and effort. In doing so, you can focus more of your efforts on the business itself.

5 Social Media Tactics for Keeping Your Business Afloat During the Pandemic

Details: Written by Mary Ellen Myers

COVID-19 has taken control and redirected how businesses have been able to continue their success and keep their doors open during the pandemic. Restaurants, boutiques, and other stores have had to get extremely creative to encourage their customers to continue to support them without leaving their homes.

We have seen a range of ideas from curbside ordering and outdoor trunk shows to grocery delivery and many other creative incentives that attempt to keep these businesses alive despite the Coronavirus. However, it can be hard to keep generating fresh ideas to ensure that your buyers remain loyal. Here are five ways to boost your social media marketing to keep your customers returning time and time again.