- Written by Daniel Buxton
Your current and future customers look at their phones an average of 17 times a day to check their social media accounts totalling an average of 90 minutes a day of time spent looking at their phone’s screen. The target audience for your small business wants information about your brand at any time, from any place. Has your brand adopted solutions that allow your target audience or customer base to reach your product or service from their mobile devices such as their smartphones or tablets?
When considering the adoption of a mobile solution for your small business, begin with a goal in mind. Don’t be lured into paying for the development and maintenance of a mobile application (app) that no one will download or use unless you have identified why your small business should have its own mobile application.