Articles

Facebook Reactions

Details: Written by Abby Broom

All the rave yesterday was about Facebooks global launch of its "reactions." Users have been begging Facebook for a dislike button for as far back as I can remember. Some Facebook users were mad and others were thrilled about this new addition to the site. The buttons that have been added are "love", "wow", "sad", "angry" and "haha" emoticons. Although there is no specific dislike button, people are still able to express more emotion about a post then they were prior to yesterday.

How do you use the new reactions?

Snake Oil Marketing Services

Details: Written by Joel Moore

The following article is featured on InnerSparkCreative.com

"Snake oil is an expression that originally referred to fraudulent health products or unproven medicine but has come to refer to any product with questionable or unverifiable quality or benefit. By extension, a snake oil salesman is someone who knowingly sells fraudulent goods or who is himself or herself a fraud, quack, charlatan, and the like."

In the business of marketing services, "Snake Oil" is still quite prevelant. Every business wants to succeed and is looking for ways to grow, improve cash flow, attract new clients, etc. It is far too easy for some slick salesman to come into your business and sell you services (that you don't quite understand because of their technical nature), take your money, and deliver little if anything of value in return.

Details: Written by Dayton Cook

The following article is featured on InnerSparkCreative.com

There are all kinds of ways to get people’s attention. Some ways – like lighting something large on fire – will get you noticed faster than others. On the other hand, a subtle, catchy jingle might become a persistent reminder to a listener of your message long after they have stepped away from your commercial. Each approach has its place, and its strengths.

Details: Written by Joel Moore

Google has just moved responsive web design from "Important" to "Necessary" with their announcement that they are putting more weight on sites being mobile friendly. Google says the effect of this change will be "profound." What does this mean? If your site displays properly on all device types and sizes, you get a higher rank in Google search results.

Google warned webmasters 2 months ago that this was coming (not a normal practice for Google) which tells us that it carries a lot of weight. Google says recommends that "webmasters follow the industry best practice of using web design, namely serving the same HTML