Facebook Reactions

All the rave yesterday was about Facebooks global launch of its "reactions." Users have been begging Facebook for a dislike button for as far back as I can remember. Some Facebook users were mad and others were thrilled about this new addition to the site. The buttons that have been added are "love", "wow", "sad", "angry" and "haha" emoticons. Although there is no specific dislike button, people are still able to express more emotion about a post then they were prior to yesterday.

How do you use the new reactions?

Read more ...

Submit to FacebookSubmit to Google PlusSubmit to TwitterSubmit to LinkedIn

Snake Oil Marketing Services

The following article is featured on InnerSparkCreative.com

"Snake oil is an expression that originally referred to fraudulent health products or unproven medicine but has come to refer to any product with questionable or unverifiable quality or benefit. By extension, a snake oil salesman is someone who knowingly sells fraudulent goods or who is himself or herself a fraud, quack, charlatan, and the like."

In the business of marketing services, "Snake Oil" is still quite prevelant. Every business wants to succeed and is looking for ways to grow, improve cash flow, attract new clients, etc. It is far too easy for some slick salesman to come into your business and sell you services (that you don't quite understand because of their technical nature), take your money, and deliver little if anything of value in return.

Read More
Submit to FacebookSubmit to Google PlusSubmit to TwitterSubmit to LinkedIn

Hyperbole in Marketing: Less Wow, More BOOM!

Hyperbole in Marketing

The following article is featured on InnerSparkCreative.com

There are all kinds of ways to get people’s attention. Some ways – like lighting something large on fire – will get you noticed faster than others. On the other hand, a subtle, catchy jingle might become a persistent reminder to a listener of your message long after they have stepped away from your commercial. Each approach has its place, and its strengths.

Read More
Submit to FacebookSubmit to Google PlusSubmit to TwitterSubmit to LinkedIn

Having a Responsive Website is More Important Than Ever

Responsive Design Websites

Google has just moved responsive web design from "Important" to "Necessary" with their announcement that they are putting more weight on sites being mobile friendly. Google says the effect of this change will be "profound." What does this mean? If your site displays properly on all device types and sizes, you get a higher rank in Google search results.

Google warned webmasters 2 months ago that this was coming (not a normal practice for Google) which tells us that it carries a lot of weight. Google says recommends that "webmasters follow the industry best practice of using web design, namely serving the same HTML

Read more ...

Submit to FacebookSubmit to Google PlusSubmit to TwitterSubmit to LinkedIn

What is Auburn Advertising?

Auburn Advertising is a public service of Inner Spark Creative, a full service advertising agency and marketing partner located in Auburn, Alabama. This site is intended to share information about advertising and marketing related topics that are useful to businesses in the Auburn/Opelika market of East Alabama

Inner Spark Creative is available to assist you with all of your advertising needs. Please contact us for a consultation.


This site provided as a community service of Inner Spark Creative

Who is Inner Spark Creative?

We are a marketing and advertising agency that believes a good partnership and a strategic vision can help everyone have success in their business.

We build relationships with businesses so that we can help them build relationships with their customers.

Our strengths are our creative talent, our strategic thinking, and our technical expertise.


Visit Inner Spark Creative