Studies have shown that the more creative an advertising campaign is, the more likely it is to create a lasting impression on a consumer. Creativity not only influences buyer behavior, but it also influences consumers' brand perception.
Here are some reasons why creativity is a driving factor for advertising effectiveness:
With all the chaos of 2020, we saw the emergence of many new digital trends and platforms. Now, it’s 2021 and these innovative marketing trends are not going anywhere. Don’t let your business fall behind! Here are four ways to always keep up with current marketing trends in 2021:
COVID has made face-to-face activities less frequent, networking included. The days of grabbing coffee or attending industry events have switched to virtual meetings and messaging. Connecting online can be more challenging, but there are certain things to keep in mind when reaching out to help you continue to make meaningful connections and stand out professionally.
Advertising is comparable to a competitive sport; lot’s of players on the field but only one spot for the person (or website) on the top. With digital platforms being the best place for most businesses to advertise, the traffic that each channel receives from those searching for a product and companies publishing ad content often cause things to get lost in the mix or ads to get overlooked.