What Is Journey-Based Advertising?

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Written by Erin Wright

With the rise of digital and social media, advertising is no longer as simple as it once was. Advertisements are now hyper-specific, and companies like Google, Facebook, and Amazon make it easier to put your advertisements before both broad and highly selective target audiences. Though advertising is cheaper and more accessible, this means the market is flooded with various advertisements. Getting your advertisements seen is no longer a concern—but making a lasting impact is. So, how do you create an advertising campaign that will generate intrigue and engagement with your business? Journey-based advertising may be the solution.

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What Is Geotargeting?

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Written by Erin Wright

As most who work within marketing know, location is an incredibly important detail to crafting the best marketing strategies for your business. Geotargeting is a marketing method that acknowledges the importance of location and helps to serve content to particular areas. Not only does geotargeting offer a more selective advertising experience, this particular strategy also provides a more sophisticated sense of personalization for your audience. To better understand geotargeting, we have laid out what we, at Auburn Advertising, believe to be the most essential parts of understanding geotargeting.

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Why Does Good Design Matter to Advertising?

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Written by Erin Wright

There are 10 principles of good design, according to renowned industrial designer Dieter Rams. While it may not be necessary to be fluent in all 10 principles, there are several reasons why your business should implement good design techniques when creating advertisements. Both design and advertisements are vital to the overall image of a business. When these elements are combined, the product is an invaluable marketing and branding tool that sets your brand apart from the competition.

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Key Strategies for Marketing to Gen Z

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Written by Kathryn Taylor Sisk

Who is Gen Z?

Gen Z is a generation that has grown up with social media and the internet, making them immune to traditional marketing strategies and campaigns. Knowing how to create content that is fresh, engaging, and exciting is one of the most important factors for marketing to Gen Z. With a deeper knowledge of these new media platforms and ways to create interactive content, you will have Gen Z’s attention in no time. Here are some of the key strategies to make that happen:

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What is Auburn Advertising?

Auburn Advertising is a public service of Inner Spark Creative, a full service advertising agency and marketing partner located in Auburn, Alabama. This site is intended to share information about advertising and marketing related topics that are useful to businesses in the Auburn/Opelika market of East Alabama

Inner Spark Creative is available to assist you with all of your advertising needs. Please contact us for a consultation.

This site provided as a community service of Inner Spark Creative

Who is Inner Spark Creative?

We are a marketing and advertising agency that believes a good partnership and a strategic vision can help everyone have success in their business.

We build relationships with businesses so that we can help them build relationships with their customers.

Our strengths are our creative talent, our strategic thinking, and our technical expertise.

Visit Inner Spark Creative