Articles

Pinterest & Business

Details: Written by Alice Gribbin

What’s Pinterest?

Pinterest is a free, social media site that allows its users to save, categorize, and share images/videos onto a virtual pinboard. It is the third most popular social media site. You can create a pinboard for any range of topics from motivational quotes to recipes and much more. It’s different from most social media sites because it has an emphasis on products rather than friends and family.

Who Is on It?

According to a study done in 2016 by the Pew Research Center, 31% of all Internet users have a Pinterest account, and 34% of these users are between 18-29 years of age. In addition, more women use Pinterest than men; however, the number of male users has been increasing.

Impact of Population Turn Over on Your Business

Details: Written by Joel Moore

So how do you manage your business when you lose 10% of your clients every year? It's not easy but in Auburn, that is the norm. While Auburn would not necessarily be considered a "Transient" community, the population turn-over is nearly double that of the Alabama average.

The good news is that our population base is currently growing (more people move into Auburn than moving out).

Why Twitter Is Fading Out

Details: Written by Mary Helen Lagarde

Twitter is no longer the social media site it used to be. In fact, it isn’t a social platform at all. According to the App store, Twitter is now considered to be a news outlet. Twitter originally began as a medium for sharing real-time updates about current events with friends and family. It has additionally served as a way to build brand identity, monitor public feedback, and express personal opinions.

Recently, Twitter has struggled to grow an active audience as the amount of daily users continues to decline coupled with a loss in sales. In the last three months of 2015 alone, Twitter lost a total of 2 million users. Stock prices plummeted by 41% from October 2015 to April 2016. Twitter also has been dealing with management issues following the company’s loss of its CEO and four top executives, including the media chief, engineering head, product senior vice president, and human resources head.

Nike’s She Runs the Night Campaign

Details: Written by Taylor Wood

Nike’s She Runs the Night campaign won a Media Federation of Australia (MFA) award for Best Integrated Media Campaign.

Although Nike is a large, multinational corporation, this case study can be applied to all businesses - even small, local ones.

THE PROBLEM

Nike

In Nike’s case, its competitors were outselling the brand in female shoes.

Your Business

In a social media campaign, the “problem” doesn’t have to be as explicit as being outsold - it can be any issue a business wants to fix or a change a business wants to make. For example, in Auburn, a business could have any number of desires: Attract students Attract young couples Attract young families Attract tourists (people who visit Auburn for athletic events and potential students and their families)