- Details
- Written by: Isabelle Browning
“The loveliest village on the plains.” If you are an Auburn local there is no doubt you have heard this endearing phrase. Residents of our small friendly town value the strong ties between the community and local businesses. Natives of the city of Auburn hold tight to their values which include respect, integrity, reliability, and professional excellence in the area. As the home of the historic college, Auburn University, and as one of the fastest-growing cities in Alabama, there is no doubt that Auburn is a wonderful place for a business to reside and flourish. As a public service of an advertising agency in Auburn, AL, we understand the value of word-of-mouth marketing in a town such as this. So, you may be curious, what is word of mouth? Word of mouth is a marketing tactic that is used to start natural conversations about a business which leads to recommendations for a product or service. It is generating discussions about your brand, product, or business. In a tight-knit community like the Auburn family, word-of-mouth marketing can be extremely beneficial to a business, if they know the best ways to do it.
- Details
- Written by: Quendolyn Darbie O’Brian
Back in 1941, the world’s first television ad was broadcast. Owning a TV became more common by the late 50s and TV advertisements were rising in popularity. Simultaneously, there were significant political, economic, societal, and lifestyle changes that encouraged creativity. This all made way for the “Golden Age of Advertising”.
- Details
- Written by: Quendolyn Darbie O’Brian
Business owners often convince themselves that there’s a right time to begin advertising. They wait around for a new product or service launch, or even until business slows, giving their competitors an edge as time passes. If you have not started advertising for your business because you’re waiting for the “perfect” window, you should rethink your strategy. The best time to start advertising is as soon as possible!
- Details
- Written by: Maleah Watt
A referral program is an important tool to help increase your marketing efforts. It helps to spread the word about your company and products, as customers not only refer their friends and family to your business but also post about your products on social media. Continue reading as we go into detail about the benefits of a referral program in a marketing strategy !
- Understanding the 4 C's of Marketing
- What Are the Main Roles of Advertising?
- What We Can Learn From Super Bowl Advertising
- The Importance of a Strong Marketing Strategy
- 4 Marketing Trends to Get On This Year
- Targeted vs. Non-Targeted Marketing Tactics
- 4 Ways Advertising Has Helped These Well-Known Companies
- 5 Ways to Incorporate Halloween Into Your Advertising
- 8 Fun Facts About Marketing That Many Don't Know
- The Evolution of Digital Marketing