Informative vs Persuasive Advertising

Informative and persuasive advertising are both powerful tools to use when conveying the strengths of a company's product or services. Although both forms are useful resources for building a brand and conveying a message, they have their differences and should each be used strategically. The major differences in these advertising techniques relates to the ways each seeks to deliver information. Informative advertising has persuasive techniques, but relies more heavily on facts, whereas persuasive advertising seeks to appeal to consumer emotion to close the sale.

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Leveraging Word-of-Mouth Advertising to Grow Your Business

Word-of-mouth advertising is essential to driving everyday business and increasing positive brand awareness for every company. Customers engage with a business on a multitude of platforms and touchpoints and it is important to keep a positive reputation from social media to customer service. Driving positive word-of-mouth can be key to customer retention and acquisition. Using, for example, social media, you can create engaging content to drive the consumer's engagement with the brand on those platforms. Word of mouth advertising can make a big difference in the growth of your company.

Here are some key cornerstones to help increase positive word-of-mouth advertising:

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Pros and Cons of Outdoor Advertising

With social media on the rise and digital marketing taking over, there are so many ways to advertise a brand and business today. Between internet and traditional advertising, it is no wonder companies struggle to figure out the best way to spend their advertising dollars. Outdoor advertising is an option that many people tend to look over, especially in this age of technology.

Outdoor advertising, also known as out-of-home advertising, is advertising that reaches consumers when they are outside their homes. This can be anything from billboards, street furniture and transit advertising to exterior signage and point of sale displays. Outdoor advertising remains a very common way for businesses to advertise to the public, but there are just as many disadvantages are there are advantages. Below, we look at both the pros and cons of using outdoor advertising for your brand or business.

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Online vs Face-to-Face Networking

With technology on the rise and more and more social networking sites being created, it is no wonder people have started to make the switch from in-person networking to networking online. Has this adjustment to the digital world caused traditional face-to-face networking to fade into the background? The debate between online networking and in-person networking has been an ongoing one, and there is information to argue a case for both networking styles. But the ultimate question many people in the business world want to know is whether or not in-person networking still has a unique value that social networking on Linkedin or Facebook lacks.

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What is Auburn Advertising?

Auburn Advertising is a public service of Inner Spark Creative, a full service advertising agency and marketing partner located in Auburn, Alabama. This site is intended to share information about advertising and marketing related topics that are useful to businesses in the Auburn/Opelika market of East Alabama

Inner Spark Creative is available to assist you with all of your advertising needs. Please contact us for a consultation.

This site provided as a community service of Inner Spark Creative

Who is Inner Spark Creative?

We are a marketing and advertising agency that believes a good partnership and a strategic vision can help everyone have success in their business.

We build relationships with businesses so that we can help them build relationships with their customers.

Our strengths are our creative talent, our strategic thinking, and our technical expertise.

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