- Written by Ali Powell
“A great photograph is one that fully expresses what one feels, in the deepest sense, about what is being photographed.” - Ansel Adams
The digital age has created a convenient method for consumers to easily explore businesses— the internet! Guess what? Consumers are actively taking advantage of this convenience. According to a recent (survey), 80 percent of potential clients visit a business’s website before they interact with them to gather information about them. In addition, the digital age has aided in the world becoming more visually centric than ever. (http://www.hingemarketing.com/blog/story/why-professional-photography-matters-on-your-website) Obviously, using high-quality photography is an important aspect of eCommerce businesses because consumers want to know exactly what they are buying. However, many people are not aware of how important and effective imagery is and can be for other types of businesses. An image is typically the consumer's first impression of a brand because it is the first piece of content he or she views. If the image does not compel the consumer, it may be the only piece of content he or she views. Therefore, the visual elements of a brand should communicate and reflect the qualities the brand wishes for a consumer to perceive. For example, if a business wants consumers to view them as professional, high-quality, and thriving, then the images the business uses should also be professional and high-quality, in turn portraying a thriving environment.