- Written by Lauren Payne
Consistency is key in social media marketing. For your audience to recognize your brand, you must be consistent. Being consistent in your brand allows you to grow in audience engagement and reach. From the tone of voice used in messages to the aesthetics of your profiles, you need to be recognizable to gain traction among your intended audience.
To be consistent in the tone used in social media messages, you must first understand who it is that you are speaking to when sending those messages. For example, if you’re speaking to millennials, you wouldn’t use the same vernacular as you would if you were speaking to those in the baby boomer generation. Age, geographical location, gender, interests, aspirations--each of these segment groups of people, and knowing which group you’re speaking to allows you to choose a tone of voice that your audience will understand.