Articles

5 Reasons Why Your Advertising Agency Should Be Local

Details: Written by Ary Oyler

When your company is failing to keep up with local trends and target audiences, it may be a good idea to hire a marketing or ad agency to develop a deeper understanding of your brand. A huge advertising agency may look good on paper but may not be the right fit for your business’s needs. If you hire a larger firm or have an in-house marketing team, you may not have access to specific information, experience, or local contacts that a small local agency may supply.

Benefits of Using an Advertising Agency

Details: Written by Mary Evelyn Welch

It can be challenging as an individual to effectively market your business. You might not have access to the latest trends or the knowledge to bring your vision to life. Time and resources are common barriers that could keep you from accomplishing your goals. Working with a marketing agency can solve many of these issues and will greatly benefit your business in the long run.

Common Marketing Jargon: What to Know

Details: Written by Raegan Lucido

In an ever-changing digital world, it is common to feel like you are falling behind on your knowledge of frequently used marketing terms. We have curated a quick guide to some of the more common jargon you may run into when navigating the world of marketing and advertising.

There are a few different categories to consider when defining marketing terminology. For easy identification, we have broken up our master list into three categories:

General marketing

Content marketing

Digital marketing

How a Style Guide Can Benefit Your Business

Details: Written by Mary Evelyn Welch

No matter what type of company you have, a style guide should be an important part of your branding. A business is most effective when it has a well-crafted brand. In this way, brands are most effective with a detailed style guide. By setting standards and expectations, style guides show a company how to create their identity and consistently communicate it.