Having a Responsive Website is More Important Than Ever

Responsive Design Websites

Google has just moved responsive web design from "Important" to "Necessary" with their announcement that they are putting more weight on sites being mobile friendly. Google says the effect of this change will be "profound." What does this mean? If your site displays properly on all device types and sizes, you get a higher rank in Google search results.

Google warned webmasters 2 months ago that this was coming (not a normal practice for Google) which tells us that it carries a lot of weight. Google says recommends that "webmasters follow the industry best practice of using web design, namely serving the same HTML

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Impulse Buying - The Wrong Way to Advertise

We hear it all too often...

A business owner knows that his business needs to do more advertising. He puts it off and puts it off. Then one day a salesman comes in with a great deal advertising in some obscure place. It needs to be done, here is an opportunity...Impulse buy!

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All Websites Are Not Created Equally

Responsive Design Websites

The client base in Auburn and the surrounding areas have a higher than normal proficiency in electronic communication. What does this mean to a business owner? Your potential clients will likely seek information about your business using online tools, and being online is even more important in our area than it might be in other markets.

The first step in being found online is to have a good website. But what makes a good website?

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The Significance of Advertising and Advertising Agencies

Advertising Agencies

It is important for businesses to be aware of the benefits that advertising has in their overall success. Advertising creates a personal and efficient method of reaching a particular audience. It also allows a business to establish and maintain a unique personality, as well as strengthen their reputation which encourages customers to support the business. Customer loyalty is also a major factor in maintaining the success of a business.

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What is Auburn Advertising?

Auburn Advertising is a public service of Inner Spark Creative, a full service advertising agency and marketing partner located in Auburn, Alabama. This site is intended to share information about advertising and marketing related topics that are useful to businesses in the Auburn/Opelika market of East Alabama

Inner Spark Creative is available to assist you with all of your advertising needs. Please contact us for a consultation.


This site provided as a community service of Inner Spark Creative

Who is Inner Spark Creative?

We are a marketing and advertising agency that believes a good partnership and a strategic vision can help everyone have success in their business.

We build relationships with businesses so that we can help them build relationships with their customers.

Our strengths are our creative talent, our strategic thinking, and our technical expertise.


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