No matter what type of company you have, a style guide should be an important part of your branding. A business is most effective when it has a well-crafted brand. In this way, brands are most effective with a detailed style guide. By setting standards and expectations, style guides show a company how to create their identity and consistently communicate it.
Effective marketing can be a challenging task for anyone. When creating a marketing plan, there are many elements to consider to captivate your audience and drive sales. To make the most out of your campaign, consider the 7 P’s of marketing: Product, Price, Promotion, People, Place, Process, and Physical Promotion. We will break these 7 P’s to help you understand how to effectively utilize them to ensure the most success for your business.
Though a seemingly simple concept, a brand can be a tangible representation of your business. When you hear the word “brand”, a company’s logo or tagline might come to mind. Each of these aspects are, in fact, a part of a brand, but only when combined and with other necessary elements. Alone, no single part constructs a brand as a whole.
A brand's social media presence is an extension of a business and acts by conveying the voice, vision, and story for that business to the online world. Social media platforms serve as a helpful aid in supporting your brand’s website, SEO, ads, reach, and community. With so many platforms to choose from, figuring out the best ones for your business will ultimately save you time and effort. In doing so, you can focus more of your efforts on the business itself.