Breaking through the Clutter

Breaking through the Clutter

Getting your product’s advertising to break through the clutter can seem impossible in the 21st century. An advertisement’s main job is to inform or persuade a potential customer to buy your product while simultaneously standing out from the other thousands of messages they receive daily. In order to stand out from the message overload, an advertiser must produce content that resonates with the consumer. Content marketing distributes content that is relevant and interesting to the consumer, rather than just sales pitches.

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Online Reviews

Online Reviews

Online reviews are becoming increasingly important to consumers when they are deciding to buy products or services. Consumers of all ages, specifically millennials, look to strangers’ reviews to decide where to eat, shop and more. According to BrightLocal, a provider of search services to local businesses, “97 percent of consumers aged 18-34 read online reviews to judge a local business.” That is an astounding number of potential customers. One bad review may lead a consumer to look elsewhere for their needs. On the contrary, an abundance of positive reviews may help to build rapport and create new business.

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The Photography YOU Use Speaks for YOUR Business

Auburn Advertising - marketing agency

“A great photograph is one that fully expresses what one feels, in the deepest sense, about what is being photographed.” - Ansel Adams

The digital age has created a convenient method for consumers to easily explore businesses— the internet! Guess what? Consumers are actively taking advantage of this convenience. According to a recent (survey), 80 percent of potential clients visit a business’s website before they interact with them to gather information about them. In addition, the digital age has aided in the world becoming more visually centric than ever. (http://www.hingemarketing.com/blog/story/why-professional-photography-matters-on-your-website) Obviously, using high-quality photography is an important aspect of eCommerce businesses because consumers want to know exactly what they are buying. However, many people are not aware of how important and effective imagery is and can be for other types of businesses. An image is typically the consumer's first impression of a brand because it is the first piece of content he or she views. If the image does not compel the consumer, it may be the only piece of content he or she views. Therefore, the visual elements of a brand should communicate and reflect the qualities the brand wishes for a consumer to perceive. For example, if a business wants consumers to view them as professional, high-quality, and thriving, then the images the business uses should also be professional and high-quality, in turn portraying a thriving environment.

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360-Degree Videos

360-Degree Videos

There’s no doubt that 360-degree videos have a “wow” factor. They are also a great tool to allow both companies and individuals to share their stories or show what they’re about. But, considering the relatively expensive equipment and video editing knowledge required to make them, are they a worthy investment for small businesses?

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What is Auburn Advertising?

Auburn Advertising is a public service of Inner Spark Creative, a full service advertising agency and marketing partner located in Auburn, Alabama. This site is intended to share information about advertising and marketing related topics that are useful to businesses in the Auburn/Opelika market of East Alabama

Inner Spark Creative is available to assist you with all of your advertising needs. Please contact us for a consultation.


This site provided as a community service of Inner Spark Creative

Who is Inner Spark Creative?

We are a marketing and advertising agency that believes a good partnership and a strategic vision can help everyone have success in their business.

We build relationships with businesses so that we can help them build relationships with their customers.

Our strengths are our creative talent, our strategic thinking, and our technical expertise.


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