Nike’s She Runs the Night Campaign

Auburn Advertising - marketing agency

Nike’s She Runs the Night campaign won a Media Federation of Australia (MFA) award for Best Integrated Media Campaign.

Although Nike is a large, multinational corporation, this case study can be applied to all businesses - even small, local ones.

THE PROBLEM

Nike

In Nike’s case, its competitors were outselling the brand in female shoes.

Your Business

In a social media campaign, the “problem” doesn’t have to be as explicit as being outsold - it can be any issue a business wants to fix or a change a business wants to make. For example, in Auburn, a business could have any number of desires: Attract students Attract young couples Attract young families Attract tourists (people who visit Auburn for athletic events and potential students and their families)

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Does your small business need its own app?

Auburn Advertising - marketing agency

Your current and future customers look at their phones an average of 17 times a day to check their social media accounts totalling an average of 90 minutes a day of time spent looking at their phone’s screen. The target audience for your small business wants information about your brand at any time, from any place. Has your brand adopted solutions that allow your target audience or customer base to reach your product or service from their mobile devices such as their smartphones or tablets?

When considering the adoption of a mobile solution for your small business, begin with a goal in mind. Don’t be lured into paying for the development and maintenance of a mobile application (app) that no one will download or use unless you have identified why your small business should have its own mobile application.

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Breaking through the Clutter

Breaking through the Clutter

Getting your product’s advertising to break through the clutter can seem impossible in the 21st century. An advertisement’s main job is to inform or persuade a potential customer to buy your product while simultaneously standing out from the other thousands of messages they receive daily. In order to stand out from the message overload, an advertiser must produce content that resonates with the consumer. Content marketing distributes content that is relevant and interesting to the consumer, rather than just sales pitches.

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Online Reviews

Online Reviews

Online reviews are becoming increasingly important to consumers when they are deciding to buy products or services. Consumers of all ages, specifically millennials, look to strangers’ reviews to decide where to eat, shop and more. According to BrightLocal, a provider of search services to local businesses, “97 percent of consumers aged 18-34 read online reviews to judge a local business.” That is an astounding number of potential customers. One bad review may lead a consumer to look elsewhere for their needs. On the contrary, an abundance of positive reviews may help to build rapport and create new business.

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What is Auburn Advertising?

Auburn Advertising is a public service of Inner Spark Creative, a full service advertising agency and marketing partner located in Auburn, Alabama. This site is intended to share information about advertising and marketing related topics that are useful to businesses in the Auburn/Opelika market of East Alabama

Inner Spark Creative is available to assist you with all of your advertising needs. Please contact us for a consultation.


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Who is Inner Spark Creative?

We are a marketing and advertising agency that believes a good partnership and a strategic vision can help everyone have success in their business.

We build relationships with businesses so that we can help them build relationships with their customers.

Our strengths are our creative talent, our strategic thinking, and our technical expertise.


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