- Written by Taylor Wood
Nike’s She Runs the Night campaign won a Media Federation of Australia (MFA) award for Best Integrated Media Campaign.
Although Nike is a large, multinational corporation, this case study can be applied to all businesses - even small, local ones.
In Nike’s case, its competitors were outselling the brand in female shoes.
In a social media campaign, the “problem” doesn’t have to be as explicit as being outsold - it can be any issue a business wants to fix or a change a business wants to make. For example, in Auburn, a business could have any number of desires: Attract students Attract young couples Attract young families Attract tourists (people who visit Auburn for athletic events and potential students and their families)