- Written by Mary Helen Lagarde
Twitter is no longer the social media site it used to be. In fact, it isn’t a social platform at all. According to the App store, Twitter is now considered to be a news outlet. Twitter originally began as a medium for sharing real-time updates about current events with friends and family. It has additionally served as a way to build brand identity, monitor public feedback, and express personal opinions.
Recently, Twitter has struggled to grow an active audience as the amount of daily users continues to decline coupled with a loss in sales. In the last three months of 2015 alone, Twitter lost a total of 2 million users. Stock prices plummeted by 41% from October 2015 to April 2016. Twitter also has been dealing with management issues following the company’s loss of its CEO and four top executives, including the media chief, engineering head, product senior vice president, and human resources head.