- Written by Maggie Terry
According to the Content Marketing Institute only 6% of marketers rate their marketing as “very effective.” This is a worrisome percentage if you want your advertising to be top-notch. Over the years, trends change and in order to reach your target audiences, you may need to take a different approach. A good marketing agency will make sure you are putting the money where it matters. If you are not sure how effective your marketing is there are many factors to consider improving upon.