Articles

Nostalgia Marketing

Details: Written by Alice Gribbin

Why are we so drawn to the past? What is it about the “good old days” that make us feel better? Maybe we believe that times were simpler back in the day and we didn’t have the problems that we do now. Whatever the reason, nostalgia has become an effective tactic in a marketer’s toolbox, and marketers are taking advantage of it in the business world.

Take for example that State Farm Scooby Doo commercial. Who doesn’t love seeing the team’s Mystery Machine crash and the State Farm agent, Lucy, come to the rescue? Creative director Emily Sander told AdFreak, “Pairing Warner Bros’ Scooby Doo allowed us to demonstrate that heritage of helping a unique way, showing how far it extends - even to the animated, mystery-solving Scooby Doo Gang of friends from 1969.” This strategic move allowed consumers to reminisce about an old cartoon and associate their positive feelings toward State Farm.

Pinterest & Business

Details: Written by Alice Gribbin

What’s Pinterest?

Pinterest is a free, social media site that allows its users to save, categorize, and share images/videos onto a virtual pinboard. It is the third most popular social media site. You can create a pinboard for any range of topics from motivational quotes to recipes and much more. It’s different from most social media sites because it has an emphasis on products rather than friends and family.

Who Is on It?

According to a study done in 2016 by the Pew Research Center, 31% of all Internet users have a Pinterest account, and 34% of these users are between 18-29 years of age. In addition, more women use Pinterest than men; however, the number of male users has been increasing.

Impact of Population Turn Over on Your Business

Details: Written by Joel Moore

So how do you manage your business when you lose 10% of your clients every year? It's not easy but in Auburn, that is the norm. While Auburn would not necessarily be considered a "Transient" community, the population turn-over is nearly double that of the Alabama average.

The good news is that our population base is currently growing (more people move into Auburn than moving out).

Why Twitter Is Fading Out

Details: Written by Mary Helen Lagarde

Twitter is no longer the social media site it used to be. In fact, it isn’t a social platform at all. According to the App store, Twitter is now considered to be a news outlet. Twitter originally began as a medium for sharing real-time updates about current events with friends and family. It has additionally served as a way to build brand identity, monitor public feedback, and express personal opinions.

Recently, Twitter has struggled to grow an active audience as the amount of daily users continues to decline coupled with a loss in sales. In the last three months of 2015 alone, Twitter lost a total of 2 million users. Stock prices plummeted by 41% from October 2015 to April 2016. Twitter also has been dealing with management issues following the company’s loss of its CEO and four top executives, including the media chief, engineering head, product senior vice president, and human resources head.