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- Written by: Kelsey Moore
Understanding what your competitors are doing online is no longer optional—it’s a critical part of building an effective advertising strategy. Fortunately, there are several free tools that allow small businesses to peek behind the curtain and see how competitors are attracting clicks, targeting audiences, and positioning themselves online.
These tools don’t require large budgets or technical expertise. Instead, they offer practical insights that can help you refine your messaging, identify market gaps, and ultimately improve your return on ad spend. Whether you're running a local campaign in Auburn or managing digital ads for a growing brand, these free tools provide valuable competitive intelligence.
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- Written by: Intern
One of the most important steps in any successful marketing plan is understanding your target audience. Without this foundation, it’s easy to waste time, money, and energy speaking to the wrong people with the wrong message. Whether you're starting a new business or reevaluating your current strategy, knowing exactly who you’re trying to reach will make every marketing effort more focused and effective.
Target audience research doesn’t need to be complicated or expensive. With the right approach, even beginners can gather the insights needed to connect with customers in a meaningful way. This guide walks through the basics of identifying and understanding your audience—so you can market smarter from the start.
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- Written by: Joel Moore
Marketing is essential for growing a small business—but how much should you spend, and where should that money go? Without a clear marketing budget, it’s easy to either overspend with little return or underinvest and miss out on growth opportunities.
Creating a smart, realistic marketing budget doesn’t require a finance degree. It’s about aligning your goals with your resources, making informed decisions, and staying flexible as you learn what works. Whether you're launching a new business or revisiting your current plan, this guide will walk you through how to build a marketing budget that fits your business and fuels long-term growth.
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- Written by: Sydney Wells
Most people wrongly assume that public relations is the same as marketing. However, PR serves a unique purpose for businesses beyond just selling their products or services. Let's start with the definition of both terms. Public relations refers to the techniques and strategies used to enhance a company's brand awareness to customers and media outlets. Marketing, on the other hand, focuses on the methods and techniques to sell and appeal to a company’s product or service. While most business owners understand the difference between PR and marketing, it is important to make this distinction clear to customers by effectively leveraging both. In this blog, Auburn Advertising will break down the key differences between PR and marketing, and provide some practical tips for applying both to grow your business.
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