Though a seemingly simple concept, a brand can be a tangible representation of your business. When you hear the word “brand”, a company’s logo or tagline might come to mind. Each of these aspects are, in fact, a part of a brand, but only when combined and with other necessary elements. Alone, no single part constructs a brand as a whole.
A brand's social media presence is an extension of a business and acts by conveying the voice, vision, and story for that business to the online world. Social media platforms serve as a helpful aid in supporting your brand’s website, SEO, ads, reach, and community. With so many platforms to choose from, figuring out the best ones for your business will ultimately save you time and effort. In doing so, you can focus more of your efforts on the business itself.
COVID-19 has taken control and redirected how businesses have been able to continue their success and keep their doors open during the pandemic. Restaurants, boutiques, and other stores have had to get extremely creative to encourage their customers to continue to support them without leaving their homes.
We have seen a range of ideas from curbside ordering and outdoor trunk shows to grocery delivery and many other creative incentives that attempt to keep these businesses alive despite the Coronavirus. However, it can be hard to keep generating fresh ideas to ensure that your buyers remain loyal. Here are five ways to boost your social media marketing to keep your customers returning time and time again.
One of the toughest parts of social media for any business is coming up with new, fresh content. It is so important to have engaging content in order to connect with your audience and foster relationship and brand loyalty. It can never hurt to have content ideas ready for whenever you seem to be in a social media rut and need something to grab the attention of your followers. To help you get inspiration for new content, we have gathered 8 simple but engaging ideas for social media posts.