Customer Service and Social Media

Customer Service and Social Media

In today's world of Facebook, Twitter, and Instagram, there is no excuse for ineffective or delayed communication. Social media has opened the door for companies, large or small, to improve their customer service. By aiding in transparency and personal interaction and also allowing for direct and immediate response between company and client, social media is changing the way companies communicate with their consumers.

More and more, consumers are using social media as their first attempt to reach a company when needing a question answered or help in solving a problem. A study done by J.D. Power and Associates found that millennia's are more likely to use social media for customer service than marketing. While 33% of consumers access social media to see a company's marketing, 67% use social media as an access point for customer service. This shift is mutually beneficial for both company and client.

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Facebook Reactions

All the rave yesterday was about Facebooks global launch of its "reactions." Users have been begging Facebook for a dislike button for as far back as I can remember. Some Facebook users were mad and others were thrilled about this new addition to the site. The buttons that have been added are "love", "wow", "sad", "angry" and "haha" emoticons. Although there is no specific dislike button, people are still able to express more emotion about a post then they were prior to yesterday.

How do you use the new reactions?

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Snake Oil Marketing Services

The following article is featured on InnerSparkCreative.com

"Snake oil is an expression that originally referred to fraudulent health products or unproven medicine but has come to refer to any product with questionable or unverifiable quality or benefit. By extension, a snake oil salesman is someone who knowingly sells fraudulent goods or who is himself or herself a fraud, quack, charlatan, and the like."

In the business of marketing services, "Snake Oil" is still quite prevelant. Every business wants to succeed and is looking for ways to grow, improve cash flow, attract new clients, etc. It is far too easy for some slick salesman to come into your business and sell you services (that you don't quite understand because of their technical nature), take your money, and deliver little if anything of value in return.

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Hyperbole in Marketing: Less Wow, More BOOM!

Hyperbole in Marketing

The following article is featured on InnerSparkCreative.com

There are all kinds of ways to get people’s attention. Some ways – like lighting something large on fire – will get you noticed faster than others. On the other hand, a subtle, catchy jingle might become a persistent reminder to a listener of your message long after they have stepped away from your commercial. Each approach has its place, and its strengths.

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What is Auburn Advertising?

Auburn Advertising is a public service of Inner Spark Creative, a full service advertising agency and marketing partner located in Auburn, Alabama. This site is intended to share information about advertising and marketing related topics that are useful to businesses in the Auburn/Opelika market of East Alabama

Inner Spark Creative is available to assist you with all of your advertising needs. Please contact us for a consultation.


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Who is Inner Spark Creative?

We are a marketing and advertising agency that believes a good partnership and a strategic vision can help everyone have success in their business.

We build relationships with businesses so that we can help them build relationships with their customers.

Our strengths are our creative talent, our strategic thinking, and our technical expertise.


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