The year 2019 is a year for change and advancement in the world of advertising. For the first time in history, statistics show that advertisers have spent more money on digital ads than on the use of traditional media - totaling at $129.34 billion. The ‘digital age’ has driven advertisers to slowly say goodbye to traditional media and say hello to digital advertising. Traditional media - consisting of radio, print, billboards and television - is the the name for the original news outlets that were utilized for advertisements before new media made its popular debut. Studies have proven that the average person spends 24 hours a week using a technological device. This universal connection between digital media and humans has led advertisers to disengage from traditional media and fast-forward their focus to digital advertising.
Minding the gap is a warning that lets someone know when there is a void between where they are and where they are trying to go. There has always been a relatively large communication gap between different generations. Generational segmentation is a big part of creating a target audience for advertisers. Minding those generation gaps is crucial to creating a successful campaign.
A brand is at the core of a company's success. A solid, trusted brand is necessary in order for your company to prosper. Your company’s brand is not only what makes a lasting impression on consumers, but also allows your customers and clients to have a firm grasp on what to expect from your company. It is a way of distinguishing yourself from the competition and a way of demonstrating what you offer and why that makes you the better choice. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.
When you think of a traditional storyline, there’s a protagonist, antagonist, plot line and hopefully a resolution. Branded storytelling for a company functions in the same way. Your company is the protagonist, your competitors the antagonist, the plotline is the product or service you supply to your customers and the resolution is the value your customers find in your offering.
Storytelling is the art of developing an engaging connection between your offering and the value it provides to your customer. It is important to note storytelling is not about pushing your message onto your customer, it is about involving them in the process of the story developing.
Auburn Advertising is a public service of Inner Spark Creative, a full service advertising agency and marketing partner located in Auburn, Alabama. This site is intended to share information about advertising and marketing related topics that are useful to businesses in the Auburn/Opelika market of East Alabama