Pros and Cons of Outdoor Advertising

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Written by Hannah Bartle

With social media on the rise and digital marketing taking over, there are so many ways to advertise a brand and business today. Between internet and traditional advertising, it is no wonder companies struggle to figure out the best way to spend their advertising dollars. Outdoor advertising is an option that many people tend to look over, especially in this age of technology.

Outdoor advertising, also known as out-of-home advertising, is advertising that reaches consumers when they are outside their homes. This can be anything from billboards, street furniture and transit advertising to exterior signage and point of sale displays. Outdoor advertising remains a very common way for businesses to advertise to the public, but there are just as many disadvantages are there are advantages. Below, we look at both the pros and cons of using outdoor advertising for your brand or business.

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Online vs Face-to-Face Networking

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Written by Hannah Bartle
With technology on the rise and more and more social networking sites being created, it is no wonder people have started to make the switch from in-person networking to networking online. Has this adjustment to the digital world caused traditional face-to-face networking to fade into the background? The debate between online networking and in-person networking has been an ongoing one, and there is information to argue a case for both networking styles. But the ultimate question many people in the business world want to know is whether or not in-person networking still has a unique value that social networking on Linkedin or Facebook lacks.

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Marketing to Millennials

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Written by Mary Mac Carlin

We’ve all heard the terms coined to describe the “typical” millennial. The syntax echoes far and wide branding a generation to be entitled, lacking work ethic and having an attention span shorter than that of a fruit fly. Yet, they are the future. As an employer, business owner, or marketer it is important to note the qualities of a millennial that are beneficial to business growth and will boost your bottom line. The key to growing your business, especially in areas with a high concentration of millennials, is to tap into what truly makes a millennial and millennial.

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3 simple fixes to improve your business’s Facebook page

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Written by Tracey Moore

In this day and age, having a presence on social media is a must for every business. Not only do social media outlets help customers find your company and browse your services, but these pages can help develop a real brand identity. One that resonates with people and helps create a lasting impression.

However, simply having an account on these channels doesn’t necessarily help your cause. You should be utilizing all their productive features. For example, Facebook is a great platform to share the normal social media type postings, but can also be an incredible tool for driving people towards your website, answering questions, and increasing sales.

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Auburn Advertising is a public service of Inner Spark Creative, a full service advertising agency and marketing partner located in Auburn, Alabama. This site is intended to share information about advertising and marketing related topics that are useful to businesses in the Auburn/Opelika market of East Alabama

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