Marketing to the “Mom” Demographic

Marketing to the “Mom” Demographic

A group most businesses wouldn’t consider a single market demographic is the “mommy group.” Mothers have busy lives making decisions for the entire family - especially stay-at-home moms. These mothers have traded their careers to provide high-value care for their families Stay-at-home moms aren’t typically the “cook, clean and watch the kids” stereotype anymore. Families whose wives “work” at home, acknowledge them as the key decision makers of the family. They have an extensive daily to-do list to maintain the family and the home. Marketers can benefit from understanding the mom demographic based on the media they look at, their buying decisions, and the messages that appeal to them.

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The Importance of Consistency in Social Media Marketing

Social Media Marketing

Consistency is key in social media marketing. For your audience to recognize your brand, you must be consistent. Being consistent in your brand allows you to grow in audience engagement and reach. From the tone of voice used in messages to the aesthetics of your profiles, you need to be recognizable to gain traction among your intended audience.

 

Consistent Voice

To be consistent in the tone used in social media messages, you must first understand who it is that you are speaking to when sending those messages. For example, if you’re speaking to millennials, you wouldn’t use the same vernacular as you would if you were speaking to those in the baby boomer generation. Age, geographical location, gender, interests, aspirations--each of these segment groups of people, and knowing which group you’re speaking to allows you to choose a tone of voice that your audience will understand.

 

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Real-Time Engagement Through Social Media Q&A Sessions

Social Media Q&A

Real-time engagement through social media Q&A sessions can be a great way to connect with your audience in a unique way. Social media Q&A sessions take place during a live webinar and allow audience members or those watching at home to ask questions via social media and get direct responses from those answering the questions. Hosting a Q&A session on Twitter is an effective way to get your brand’s message out there and can be used for anything from launching a new product to promoting a great campaign to introducing a personality to your community.

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5 Businesses that Reap the Greatest Benefit from Local SEO

Local SEO

Search engine optimization, more commonly referred to as SEO, was once a new and revolutionary way to gain visibility on the Internet. If you are unfamiliar with the term, SEO is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. Now that SEO has become so widely used, it can be very expensive and brutally competitive. Due to the expense and competitive nature of SEO, many small businesses are now turning to local SEO to increase their exposure to potential customers online. Any company with a local target market can benefit from local SEO, but there are five types of businesses that can especially benefit from local SEO.

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What is Auburn Advertising?

Auburn Advertising is a public service of Inner Spark Creative, a full service advertising agency and marketing partner located in Auburn, Alabama. This site is intended to share information about advertising and marketing related topics that are useful to businesses in the Auburn/Opelika market of East Alabama

Inner Spark Creative is available to assist you with all of your advertising needs. Please contact us for a consultation.


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Who is Inner Spark Creative?

We are a marketing and advertising agency that believes a good partnership and a strategic vision can help everyone have success in their business.

We build relationships with businesses so that we can help them build relationships with their customers.

Our strengths are our creative talent, our strategic thinking, and our technical expertise.


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