Articles

The Evolution of Digital Marketing

Details: Written by Maggie Terry

Advertising has existed for a long time! But when did online advertising begin? When you browse the internet, advertisements follow you wherever you go whether that be on a recipe blog, the weather app, or a social media platform. Digital advertising started more recently than you would realize, and it is important to stay on top of digital trends. Digital marketing is so important for advertising your brand in today’s world. Learning how digital advertising came about is the first step to a successful business.

How Using Psychology Can Help You Market Your Business

Details: Written by Anna Damas

The worlds of advertising and psychology come together much more often than you may think, and understanding the psychology of your customers could even lead your business to success. For ages, we have continued to discover new explanations for certain human behavior and have been able to use that to our advantage in countless areas of life. In regards to marketing and advertising, being able to know what elicits a reaction from your audience will make it easier for you to advertise your products or services. Auburn Advertising is a public service of Inner Spark Creative that consists of individuals with experience and knowledge about how to incorporate the use of psychology into your marketing strategy. Continue reading to learn about some common ways the study of human behavior can help you become a better marketer for your company.

What Was Advertising Like in the 20s?

Details: Written by Maggie Terry

Long before social media and Google ads, advertising had just begun to pick up in the United States around the 1920s. After the first World War when a sense of normalcy returned, everyone including businesses had a different outlook on life. As people began returning home from war, the economy was improving which made it a perfect time to encourage people to invest in their businesses and products. There are many differences as technology has advanced on the best ways to advertise your business throughout the decades.

The Best Ways to Gain Exposure For Your Small Business

Details: Written by Anna Damas

So you’ve started your small business but don’t know where to start when it comes to gaining exposure. This is more common than you might think, especially in the world of technology we live in today. Growing your business is all about forming connections, developing a marketing strategy, and being reliable for your customers. Auburn Advertising is one of Auburn, Alabama’s most trusted advertising agencies with a team of passionate and educated individuals. We help a variety of clients find the best ways to advertise their business, big or small, and are here to share some of our tips. Continue reading to learn more about how you can get started with exposing your company.