The Best Length for Your Social Media Captions
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- Written by Maggie Terry
It is important to accurately portray your brand's voice throughout your various social media accounts within the captions. This will not only help you with your brand's cohesive voice but also help you reach a wider audience. Because every social media network has different requirements, it is important you are catering your captions to each network. While this does not mean making the exact word count, it will help you optimize the more effective caption and format for each platform. Three of the major social media networks used for advertising include Instagram, Facebook, and Twitter.
