Articles

Super Bowl Ad Trends

Details: Written by Gabby Kovacs

Super Bowl ads have become a cultural phenomenon separate from the football game. A 30-second spot can cost $6.5 million. Some companies even have multiple commercials per game, which is a $1 million increase from last year.

Every year these commercials keep up with marketing and pop-culture trends for the year. Super Bowl commercials can show us marketing and advertising trends that are current or will be developed throughout the year. These ads are also a good test to see if viewers liked the commercials and can be tracked by increased website visits or sales.

What Is IP Targeting and How Can It Help Your Business?

Details: Written by AnnMarie Yednak

Marketing and advertising for your business is a constant competition. Having strong tactics can be the difference between a potential new customer choosing your brand over another. You need to reach the right people at the right time with the right messages. Keeping your messages personalized and using tactics like IP targeting, geotargeting, or geofencing can help bring in new customers. These tactics can seem too new or confusing at first. However, knowing how they work and utilizing them can be very beneficial. We want to tell you everything you need to know about IP targeting and how it can help your business.

Why You Should Start Your New Business in Auburn

Details: Written by Maggie Terry

Have you ever wanted to start your own business? Starting a business is a very exciting time for many entrepreneurs. Deciding where to start your new business can be a difficult decision. As a new business owner, there are plenty of tasks that need to get done before opening day. Finding the right place to start your business can be helpful, providing a community of people who make the experience easier. A local advertising agency is a part of this helpful community that will benefit your new business. Partnering with a local advertising agency will help spread the word about who you are and what your business does.

5 Reasons Why Your Advertising Agency Should Be Local

Details: Written by Ary Oyler

When your company is failing to keep up with local trends and target audiences, it may be a good idea to hire a marketing or ad agency to develop a deeper understanding of your brand. A huge advertising agency may look good on paper but may not be the right fit for your business’s needs. If you hire a larger firm or have an in-house marketing team, you may not have access to specific information, experience, or local contacts that a small local agency may supply.