Articles

How to Determine Which Social Media Platforms Are Best for Your Brand

Details: Written by Ary Oyler

A brand's social media presence is an extension of a business and acts by conveying the voice, vision, and story for that business to the online world. Social media platforms serve as a helpful aid in supporting your brand’s website, SEO, ads, reach, and community. With so many platforms to choose from, figuring out the best ones for your business will ultimately save you time and effort. In doing so, you can focus more of your efforts on the business itself.

5 Social Media Tactics for Keeping Your Business Afloat During the Pandemic

Details: Written by Mary Ellen Myers

COVID-19 has taken control and redirected how businesses have been able to continue their success and keep their doors open during the pandemic. Restaurants, boutiques, and other stores have had to get extremely creative to encourage their customers to continue to support them without leaving their homes.

We have seen a range of ideas from curbside ordering and outdoor trunk shows to grocery delivery and many other creative incentives that attempt to keep these businesses alive despite the Coronavirus. However, it can be hard to keep generating fresh ideas to ensure that your buyers remain loyal. Here are five ways to boost your social media marketing to keep your customers returning time and time again.

8 Social Media Content Ideas to Keep Your Feed Fresh

Details: Written by Callie Puryear

One of the toughest parts of social media for any business is coming up with new, fresh content. It is so important to have engaging content in order to connect with your audience and foster relationship and brand loyalty. It can never hurt to have content ideas ready for whenever you seem to be in a social media rut and need something to grab the attention of your followers. To help you get inspiration for new content, we have gathered 8 simple but engaging ideas for social media posts.

Building Your Brand With LinkedIn

Details: Written by Callie Puryear

LinkedIn can be an integral part of your business’ social media marketing plan. The LinkedIn network allows businesses to generate more leads, build connections, and ultimately continue to build their brand. Through LinkedIn, your business can gain significant exposure and increase your website traffic. Take your business to the next level with insight into businesses’ online networking platform to help you build your brand with LinkedIn.