How to provide good customer service in the social media sphere

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Written by Madison Lathum

As more consumers are using social media as their channel to voice complaints about businesses, it is important that businesses provide great customer service through the various social media platforms they use. Local businesses, especially, can benefit from timely customer service support on social media.

I experienced a huge social media mishap with Snapchat. My account was hacked, and I had no way of logging into my account since the hacker changed all of my login information. After moments of panic, I tried to reach out to Snapchat for help. The only forms of communication I could find for Snapchat were an electronic form to submit online as well as a Twitter account for Snapchat Support that I could directly message.

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Using LinkedIn as a Small Business

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Written by Kristin Burton

LinkedIn is one of those online platforms small business owners question using and, more importantly, how they can use it. However, you can use this site to create company leads, produce sales, and hire professionals to help your business grow.

If you want to understand how to use this platform more efficiently, here are some simple ways to achieve that:

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Tips for Handling Negative Comments and Reviews

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Written by Taylor Wood
Auburn Advertising - marketing agency

Companies with an online presence are bound to get the occasional negative comment or review. Typically, a tiny bit of negative online feedback won’t scare potential customers off, but how your company handles it certainly might. Here are a few tips to help make sure you deal with such feedback in the right way.

 

Respond

 

Social media should be viewed as a two-way means of communication.

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Common Marketing Misconceptions

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Written by Taylor Wood
Common Marketing Misconceptions

In a world of accessible information, it’s hard to know what marketing advice is actually useful, so we’re here to help. Don’t fall for these common misconceptions about marketing:

“Focus only on new business”

It’s easy for businesses to get excited about all the new customers their marketing plans could and should bring. While that’s an important part of every marketing plan, don’t neglect your current customers. A lot of your marketing should be geared toward them. Loyal customers keep a business running.

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  1. Pros and Cons of Using Facebook Live Video for Your Business
  2. Marketing to the “Mom” Demographic
  3. The Importance of Consistency in Social Media Marketing
  4. Real-Time Engagement Through Social Media Q&A Sessions
  5. 5 Businesses that Reap the Greatest Benefit from Local SEO
  6. Nostalgia Marketing
  7. Pinterest & Business
  8. Impact of Population Turn Over on Your Business
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Auburn Advertising is a public service of Inner Spark Creative, a full service advertising agency and marketing partner located in Auburn, Alabama. This site is intended to share information about advertising and marketing related topics that are useful to businesses in the Auburn/Opelika market of East Alabama

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