Articles

Using LinkedIn as a Small Business

Details: Written by Kristin Burton

LinkedIn is one of those online platforms small business owners question using and, more importantly, how they can use it. However, you can use this site to create company leads, produce sales, and hire professionals to help your business grow.

If you want to understand how to use this platform more efficiently, here are some simple ways to achieve that:

Tips for Handling Negative Comments and Reviews

Details: Written by Taylor Wood

Companies with an online presence are bound to get the occasional negative comment or review. Typically, a tiny bit of negative online feedback won’t scare potential customers off, but how your company handles it certainly might. Here are a few tips to help make sure you deal with such feedback in the right way.

Respond

Social media should be viewed as a two-way means of communication.

Common Marketing Misconceptions

Details: Written by Taylor Wood

In a world of accessible information, it’s hard to know what marketing advice is actually useful, so we’re here to help. Don’t fall for these common misconceptions about marketing:

“Focus only on new business”

It’s easy for businesses to get excited about all the new customers their marketing plans could and should bring. While that’s an important part of every marketing plan, don’t neglect your current customers. A lot of your marketing should be geared toward them. Loyal customers keep a business running.

Pros and Cons of Using Facebook Live Video for Your Business

Details: Written by Montana Savage

The year 2016 introduced Live videos to Facebook users. Viewers probably tuned in with Fox News to watch coverage of the Presidential Inauguration or were the first to see the Chewbacca Mom become a social media sensation. Facebook has brought a new feature to live streaming videos. Users might be more familiar with the livestream video app Periscope, but Facebook Live video offers new capabilities, which is why individuals and businesses are “going live” to build their brands.