- Written by Taylor Wood
In a world of accessible information, it’s hard to know what marketing advice is actually useful, so we’re here to help. Don’t fall for these common misconceptions about marketing:
“Focus only on new business”
It’s easy for businesses to get excited about all the new customers their marketing plans could and should bring. While that’s an important part of every marketing plan, don’t neglect your current customers. A lot of your marketing should be geared toward them. Loyal customers keep a business running.