Nike’s She Runs the Night Campaign

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Written by Taylor Wood

Nike’s She Runs the Night campaign won a Media Federation of Australia (MFA) award for Best Integrated Media Campaign.

Although Nike is a large, multinational corporation, this case study can be applied to all businesses - even small, local ones.

THE PROBLEM

Nike

In Nike’s case, its competitors were outselling the brand in female shoes.

Your Business

In a social media campaign, the “problem” doesn’t have to be as explicit as being outsold - it can be any issue a business wants to fix or a change a business wants to make. For example, in Auburn, a business could have any number of desires: Attract students Attract young couples Attract young families Attract tourists (people who visit Auburn for athletic events and potential students and their families)

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Does your small business need its own app?

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Written by Daniel Buxton

Your current and future customers look at their phones an average of 17 times a day to check their social media accounts totalling an average of 90 minutes a day of time spent looking at their phone’s screen. The target audience for your small business wants information about your brand at any time, from any place. Has your brand adopted solutions that allow your target audience or customer base to reach your product or service from their mobile devices such as their smartphones or tablets?

When considering the adoption of a mobile solution for your small business, begin with a goal in mind. Don’t be lured into paying for the development and maintenance of a mobile application (app) that no one will download or use unless you have identified why your small business should have its own mobile application.

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Breaking through the Clutter

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Written by Katie Peters

Getting your product’s advertising to break through the clutter can seem impossible in the 21st century. An advertisement’s main job is to inform or persuade a potential customer to buy your product while simultaneously standing out from the other thousands of messages they receive daily. In order to stand out from the message overload, an advertiser must produce content that resonates with the consumer. Content marketing distributes content that is relevant and interesting to the consumer, rather than just sales pitches.

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