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- Written by: Inner Spark Staff
It is important for businesses to be aware of the benefits that advertising has in their overall success. Advertising creates a personal and efficient method of reaching a particular audience. It also allows a business to establish and maintain a unique personality, as well as strengthen their reputation which encourages customers to support the business. Customer loyalty is also a major factor in maintaining the success of a business.
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- Written by: Jarrett Moore
Since November 2007, millions of businesses, from corporations such as McDonald's to locally owned mom-and-pop shops, have all enjoyed the invention of Facebook Pages. Social media in general, but specifically the Facebook Page, has been extremely valuable not only because of its targeting and tracking capabilities but also because it has eliminated the expense of one of the key ingredients of advertising: media costs. Traditionally, components of advertising look a lot like this:
Labor Costs + Media Costs = Total Advertising Expenses
Looking at it purely mathematically, it's mind blowing that businesses have been able to get articles, images, videos, and more in front of consumers in a location that people view daily!
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- Written by: Joel Moore
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- Written by: Lauren Payne
WHAT ARE SOCIAL MEDIA ANALYTICS?
We are fortunate to live in a time in which online interaction and customer engagement can be easily measured and monitored through social media analytics to gain knowledge about consumer behavior and buying habits. Social media analytics provide business and customer insights through the continuous process of observing and analyzing digital communications.