Articles

Online vs Face-to-Face Networking

Details: Written by Hannah Bartle

With technology on the rise and more and more social networking sites being created, it is no wonder people have started to make the switch from in-person networking to networking online. Has this adjustment to the digital world caused traditional face-to-face networking to fade into the background? The debate between online networking and in-person networking has been an ongoing one, and there is information to argue a case for both networking styles. But the ultimate question many people in the business world want to know is whether or not in-person networking still has a unique value that social networking on Linkedin or Facebook lacks.

Marketing to Millennials

Details: Written by Mary Mac Carlin

We’ve all heard the terms coined to describe the “typical” millennial. The syntax echoes far and wide branding a generation to be entitled, lacking work ethic and having an attention span shorter than that of a fruit fly. Yet, they are the future. As an employer, business owner, or marketer it is important to note the qualities of a millennial that are beneficial to business growth and will boost your bottom line. The key to growing your business, especially in areas with a high concentration of millennials, is to tap into what truly makes a millennial and millennial.

3 simple fixes to improve your business’s Facebook page

Details: Written by Tracey Moore

In this day and age, having a presence on social media is a must for every business. Not only do social media outlets help customers find your company and browse your services, but these pages can help develop a real brand identity. One that resonates with people and helps create a lasting impression.

However, simply having an account on these channels doesn’t necessarily help your cause. You should be utilizing all their productive features. For example, Facebook is a great platform to share the normal social media type postings, but can also be an incredible tool for driving people towards your website, answering questions, and increasing sales.

How to provide good customer service in the social media sphere

Details: Written by Madison Lathum

As more consumers are using social media as their channel to voice complaints about businesses, it is important that businesses provide great customer service through the various social media platforms they use. Local businesses, especially, can benefit from timely customer service support on social media.

I experienced a huge social media mishap with Snapchat. My account was hacked, and I had no way of logging into my account since the hacker changed all of my login information. After moments of panic, I tried to reach out to Snapchat for help. The only forms of communication I could find for Snapchat were an electronic form to submit online as well as a Twitter account for Snapchat Support that I could directly message.