Articles

Leveraging Word-of-Mouth Advertising to Grow Your Business

Details: Written by Mary Mac Carlin

Word-of-mouth advertising is essential to driving everyday business and increasing positive brand awareness for every company. Customers engage with a business on a multitude of platforms and touchpoints and it is important to keep a positive reputation from social media to customer service. Driving positive word-of-mouth can be key to customer retention and acquisition. Using, for example, social media, you can create engaging content to drive the consumer's engagement with the brand on those platforms. Word of mouth advertising can make a big difference in the growth of your company.

Here are some key cornerstones to help increase positive word-of-mouth advertising:

Pros and Cons of Outdoor Advertising

Details: Written by Hannah Bartle

With social media on the rise and digital marketing taking over, there are so many ways to advertise a brand and business today. Between internet and traditional advertising, it is no wonder companies struggle to figure out the best way to spend their advertising dollars. Outdoor advertising is an option that many people tend to look over, especially in this age of technology.

Outdoor advertising, also known as out-of-home advertising, is advertising that reaches consumers when they are outside their homes. This can be anything from billboards, street furniture and transit advertising to exterior signage and point of sale displays. Outdoor advertising remains a very common way for businesses to advertise to the public, but there are just as many disadvantages are there are advantages. Below, we look at both the pros and cons of using outdoor advertising for your brand or business.

Online vs Face-to-Face Networking

Details: Written by Hannah Bartle

With technology on the rise and more and more social networking sites being created, it is no wonder people have started to make the switch from in-person networking to networking online. Has this adjustment to the digital world caused traditional face-to-face networking to fade into the background? The debate between online networking and in-person networking has been an ongoing one, and there is information to argue a case for both networking styles. But the ultimate question many people in the business world want to know is whether or not in-person networking still has a unique value that social networking on Linkedin or Facebook lacks.

Marketing to Millennials

Details: Written by Mary Mac Carlin

We’ve all heard the terms coined to describe the “typical” millennial. The syntax echoes far and wide branding a generation to be entitled, lacking work ethic and having an attention span shorter than that of a fruit fly. Yet, they are the future. As an employer, business owner, or marketer it is important to note the qualities of a millennial that are beneficial to business growth and will boost your bottom line. The key to growing your business, especially in areas with a high concentration of millennials, is to tap into what truly makes a millennial and millennial.