Articles

Pros and Cons of Using Facebook Live Video for Your Business

Details: Written by Montana Savage

The year 2016 introduced Live videos to Facebook users. Viewers probably tuned in with Fox News to watch coverage of the Presidential Inauguration or were the first to see the Chewbacca Mom become a social media sensation. Facebook has brought a new feature to live streaming videos. Users might be more familiar with the livestream video app Periscope, but Facebook Live video offers new capabilities, which is why individuals and businesses are “going live” to build their brands.

Facebook Live video- what is it?

Marketing to the “Mom” Demographic

Details: Written by Montana Savage

A group most businesses wouldn’t consider a single market demographic is the “mommy group.” Mothers have busy lives making decisions for the entire family - especially stay-at-home moms. These mothers have traded their careers to provide high-value care for their families Stay-at-home moms aren’t typically the “cook, clean and watch the kids” stereotype anymore. Families whose wives “work” at home, acknowledge them as the key decision makers of the family. They have an extensive daily to-do list to maintain the family and the home. Marketers can benefit from understanding the mom demographic based on the media they look at, their buying decisions, and the messages that appeal to them.

The Importance of Consistency in Social Media Marketing

Details: Written by Lauren Payne

Consistency is key in social media marketing. For your audience to recognize your brand, you must be consistent. Being consistent in your brand allows you to grow in audience engagement and reach. From the tone of voice used in messages to the aesthetics of your profiles, you need to be recognizable to gain traction among your intended audience.

Consistent Voice

To be consistent in the tone used in social media messages, you must first understand who it is that you are speaking to when sending those messages. For example, if you’re speaking to millennials, you wouldn’t use the same vernacular as you would if you were speaking to those in the baby boomer generation. Age, geographical location, gender, interests, aspirations--each of these segment groups of people, and knowing which group you’re speaking to allows you to choose a tone of voice that your audience will understand.

Real-Time Engagement Through Social Media Q&A Sessions

Details: Written by Angelica Torres

Real-time engagement through social media Q&A sessions can be a great way to connect with your audience in a unique way. Social media Q&A sessions take place during a live webinar and allow audience members or those watching at home to ask questions via social media and get direct responses from those answering the questions. Hosting a Q&A session on Twitter is an effective way to get your brand’s message out there and can be used for anything from launching a new product to promoting a great campaign to introducing a personality to your community.