Common Marketing Jargon: What to Know

In an ever-changing digital world, it is common to feel like you are falling behind on your knowledge of frequently used marketing terms. We have curated a quick guide to some of the more common jargon you may run into when navigating the world of marketing and advertising.

There are a few different categories to consider when defining marketing terminology. For easy identification, we have broken up our master list into three categories:

  • General marketing
  • Content marketing
  • Digital marketing

Read more ...

Submit to FacebookSubmit to Google PlusSubmit to TwitterSubmit to LinkedIn

How a Style Guide Can Benefit Your Business

No matter what type of company you have, a style guide should be an important part of your branding. A business is most effective when it has a well-crafted brand. In this way, brands are most effective with a detailed style guide. By setting standards and expectations, style guides show a company how to create their identity and consistently communicate it.

Read more ...

Submit to FacebookSubmit to Google PlusSubmit to TwitterSubmit to LinkedIn

The 7 P’s of Marketing

Effective marketing can be a challenging task for anyone. When creating a marketing plan, there are many elements to consider to captivate your audience and drive sales. To make the most out of your campaign, consider the 7 P’s of marketing: Product, Price, Promotion, People, Place, Process, and Physical Promotion. We will break these 7 P’s to help you understand how to effectively utilize them to ensure the most success for your business.

Read more ...

Submit to FacebookSubmit to Google PlusSubmit to TwitterSubmit to LinkedIn

What Is a Brand and Why Is It Important?

Though a seemingly simple concept, a brand can be a tangible representation of your business. When you hear the word “brand”, a company’s logo or tagline might come to mind. Each of these aspects are, in fact, a part of a brand, but only when combined and with other necessary elements. Alone, no single part constructs a brand as a whole.

Read more ...

Submit to FacebookSubmit to Google PlusSubmit to TwitterSubmit to LinkedIn

What is Auburn Advertising?

Auburn Advertising is a public service of Inner Spark Creative, a full service advertising agency and marketing partner located in Auburn, Alabama. This site is intended to share information about advertising and marketing related topics that are useful to businesses in the Auburn/Opelika market of East Alabama

Inner Spark Creative is available to assist you with all of your advertising needs. Please contact us for a consultation.


This site provided as a community service of Inner Spark Creative

Who is Inner Spark Creative?

We are a marketing and advertising agency that believes a good partnership and a strategic vision can help everyone have success in their business.

We build relationships with businesses so that we can help them build relationships with their customers.

Our strengths are our creative talent, our strategic thinking, and our technical expertise.


Visit Inner Spark Creative