Common Marketing Jargon: What to Know

Details
Written by Raegan Lucido

In an ever-changing digital world, it is common to feel like you are falling behind on your knowledge of frequently used marketing terms. We have curated a quick guide to some of the more common jargon you may run into when navigating the world of marketing and advertising.

There are a few different categories to consider when defining marketing terminology. For easy identification, we have broken up our master list into three categories:

  • General marketing
  • Content marketing
  • Digital marketing

Read more ...

Submit to FacebookSubmit to Google PlusSubmit to TwitterSubmit to LinkedIn

How a Style Guide Can Benefit Your Business

Details
Written by Mary Evelyn Welch

No matter what type of company you have, a style guide should be an important part of your branding. A business is most effective when it has a well-crafted brand. In this way, brands are most effective with a detailed style guide. By setting standards and expectations, style guides show a company how to create their identity and consistently communicate it.

Read more ...

Submit to FacebookSubmit to Google PlusSubmit to TwitterSubmit to LinkedIn

The 7 P’s of Marketing

Details
Written by Mary Ellen Myers

Effective marketing can be a challenging task for anyone. When creating a marketing plan, there are many elements to consider to captivate your audience and drive sales. To make the most out of your campaign, consider the 7 P’s of marketing: Product, Price, Promotion, People, Place, Process, and Physical Promotion. We will break these 7 P’s to help you understand how to effectively utilize them to ensure the most success for your business.

Read more ...

Submit to FacebookSubmit to Google PlusSubmit to TwitterSubmit to LinkedIn

What Is a Brand and Why Is It Important?

Details
Written by Mary Evelyn Welch

Though a seemingly simple concept, a brand can be a tangible representation of your business. When you hear the word “brand”, a company’s logo or tagline might come to mind. Each of these aspects are, in fact, a part of a brand, but only when combined and with other necessary elements. Alone, no single part constructs a brand as a whole.

Read more ...

Submit to FacebookSubmit to Google PlusSubmit to TwitterSubmit to LinkedIn

More Articles ...

  1. How to Determine Which Social Media Platforms Are Best for Your Brand
  2. 5 Social Media Tactics for Keeping Your Business Afloat During the Pandemic
  3. 8 Social Media Content Ideas to Keep Your Feed Fresh
  4. Building Your Brand With LinkedIn
  5. ADA Compliance: What Is It and Why Is It Important?
  6. What Is Journey-Based Advertising?
  7. What Is Geotargeting?
  8. Why Does Good Design Matter to Advertising?
  9. Key Strategies for Marketing to Gen Z
  10. 5 Ways to Grow Your Pinterest Following

You might also be interested in...

What is Auburn Advertising?

Auburn Advertising is a public service of Inner Spark Creative, a full service advertising agency and marketing partner located in Auburn, Alabama. This site is intended to share information about advertising and marketing related topics that are useful to businesses in the Auburn/Opelika market of East Alabama

Inner Spark Creative is available to assist you with all of your advertising needs. Please contact us for a consultation.

This site provided as a community service of Inner Spark Creative

Who is Inner Spark Creative?

We are a marketing and advertising agency that believes a good partnership and a strategic vision can help everyone have success in their business.

We build relationships with businesses so that we can help them build relationships with their customers.

Our strengths are our creative talent, our strategic thinking, and our technical expertise.

Visit Inner Spark Creative