Articles

The Significance of Advertising and Advertising Agencies

Details: Written by Inner Spark Staff

It is important for businesses to be aware of the benefits that advertising has in their overall success. Advertising creates a personal and efficient method of reaching a particular audience. It also allows a business to establish and maintain a unique personality, as well as strengthen their reputation which encourages customers to support the business. Customer loyalty is also a major factor in maintaining the success of a business.

Facebook Pages: A 7-Year Free Trial.

Details: Written by Jarrett Moore

Since November 2007, millions of businesses, from corporations such as McDonald's to locally owned mom-and-pop shops, have all enjoyed the invention of Facebook Pages. Social media in general, but specifically the Facebook Page, has been extremely valuable not only because of its targeting and tracking capabilities but also because it has eliminated the expense of one of the key ingredients of advertising: media costs. Traditionally, components of advertising look a lot like this:

Labor Costs + Media Costs = Total Advertising Expenses

Looking at it purely mathematically, it's mind blowing that businesses have been able to get articles, images, videos, and more in front of consumers in a location that people view daily!

Welcome!

Details: Written by Joel Moore

Welcome to AuburnAdvertising.com! This site is a community service to the businesses in the Auburn and Opelika area. Visit often for marketing tips and information that you can use to grow your business.

Social Media Analytics

Details: Written by Lauren Payne

WHAT ARE SOCIAL MEDIA ANALYTICS?

We are fortunate to live in a time in which online interaction and customer engagement can be easily measured and monitored through social media analytics to gain knowledge about consumer behavior and buying habits. Social media analytics provide business and customer insights through the continuous process of observing and analyzing digital communications.