Written by Jarrett Moore
Since November 2007, millions of businesses, from corporations such as McDonald's to locally owned mom-and-pop shops, have all enjoyed the invention of Facebook Pages. Social media in general, but specifically the Facebook Page, has been extremely valuable not only because of its targeting and tracking capabilities but also because it has eliminated the expense of one of the key ingredients of advertising: media costs. Traditionally, components of advertising look a lot like this:
Labor Costs + Media Costs = Total Advertising Expenses
Looking at it purely mathematically, it's mind blowing that businesses have been able to get articles, images, videos, and more in front of consumers in a location that people view daily!
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