Consistency is key in social media marketing. For your audience to recognize your brand, you must be consistent. Being consistent in your brand allows you to grow in audience engagement and reach. From the tone of voice used in messages to the aesthetics of your profiles, you need to be recognizable to gain traction among your intended audience.
Real-time engagement through social media Q&A sessions can be a great way to connect with your audience in a unique way. Social media Q&A sessions take place during a live webinar and allow audience members or those watching at home to ask questions via social media and get direct responses from those answering the questions. Hosting a Q&A session on Twitter is an effective way to get your brand’s message out there and can be used for anything from launching a new product to promoting a great campaign to introducing a personality to your community.
Search engine optimization, more commonly referred to as SEO, was once a new and revolutionary way to gain visibility on the Internet. If you are unfamiliar with the term, SEO is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. Now that SEO has become so widely used, it can be very expensive and brutally competitive. Due to the expense and competitive nature of SEO, many small businesses are now turning to local SEO to increase their exposure to potential customers online. Any company with a local target market can benefit from local SEO, but there are five types of businesses that can especially benefit from local SEO.
Why are we so drawn to the past? What is it about the “good old days” that make us feel better? Maybe we believe that times were simpler back in the day and we didn’t have the problems that we do now. Whatever the reason, nostalgia has become an effective tactic in a marketer’s toolbox, and marketers are taking advantage of it in the business world.