Articles

Marketing to the “Mom” Demographic

Details: Written by Montana Savage

A group most businesses wouldn’t consider a single market demographic is the “mommy group.” Mothers have busy lives making decisions for the entire family - especially stay-at-home moms. These mothers have traded their careers to provide high-value care for their families Stay-at-home moms aren’t typically the “cook, clean and watch the kids” stereotype anymore. Families whose wives “work” at home, acknowledge them as the key decision makers of the family. They have an extensive daily to-do list to maintain the family and the home. Marketers can benefit from understanding the mom demographic based on the media they look at, their buying decisions, and the messages that appeal to them.

The Importance of Consistency in Social Media Marketing

Details: Written by Lauren Payne

Consistency is key in social media marketing. For your audience to recognize your brand, you must be consistent. Being consistent in your brand allows you to grow in audience engagement and reach. From the tone of voice used in messages to the aesthetics of your profiles, you need to be recognizable to gain traction among your intended audience.

Real-Time Engagement Through Social Media Q&A Sessions

Details: Written by Angelica Torres

Real-time engagement through social media Q&A sessions can be a great way to connect with your audience in a unique way. Social media Q&A sessions take place during a live webinar and allow audience members or those watching at home to ask questions via social media and get direct responses from those answering the questions. Hosting a Q&A session on Twitter is an effective way to get your brand’s message out there and can be used for anything from launching a new product to promoting a great campaign to introducing a personality to your community.

5 Businesses that Reap the Greatest Benefit from Local SEO

Details: Written by Angelica Torres

Search engine optimization, more commonly referred to as SEO, was once a new and revolutionary way to gain visibility on the Internet. If you are unfamiliar with the term, SEO is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. Now that SEO has become so widely used, it can be very expensive and brutally competitive. Due to the expense and competitive nature of SEO, many small businesses are now turning to local SEO to increase their exposure to potential customers online. Any company with a local target market can benefit from local SEO, but there are five types of businesses that can especially benefit from local SEO.