Goodbye Traditional Media: Why Digital Ad Spending is Taking Over in 2019

Details
Written by Mollie Carter

The year 2019 is a year for change and advancement in the world of advertising. For the first time in history, statistics show that advertisers have spent more money on digital ads than on the use of traditional media - totaling at $129.34 billion. The ‘digital age’ has driven advertisers to slowly say goodbye to traditional media and say hello to digital advertising. Traditional media - consisting of radio, print, billboards and television - is the the name for the original news outlets that were utilized for advertisements before new media made its popular debut. Studies have proven that the average person spends 24 hours a week using a technological device. This universal connection between digital media and humans has led advertisers to disengage from traditional media and fast-forward their focus to digital advertising.

Read more ...

Submit to FacebookSubmit to Google PlusSubmit to TwitterSubmit to LinkedIn

Mind the Gap: How to successfully advertise to different generations

Details
Written by Mary Mac Carlin

Minding the gap is a warning that lets someone know when there is a void between where they are and where they are trying to go. There has always been a relatively large communication gap between different generations. Generational segmentation is a big part of creating a target audience for advertisers. Minding those generation gaps is crucial to creating a successful campaign.

Read more ...

Submit to FacebookSubmit to Google PlusSubmit to TwitterSubmit to LinkedIn

5 Innovative Ways To Increase Brand Awareness

Details
Written by Hannah Bartle

A brand is at the core of a company's success. A solid, trusted brand is necessary in order for your company to prosper. Your company’s brand is not only what makes a lasting impression on consumers, but also allows your customers and clients to have a firm grasp on what to expect from your company. It is a way of distinguishing yourself from the competition and a way of demonstrating what you offer and why that makes you the better choice. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.

Read more ...

Submit to FacebookSubmit to Google PlusSubmit to TwitterSubmit to LinkedIn

Storytelling & your brand: what’s your story?

Details
Written by Mary Mac Carlin

When you think of a traditional storyline, there’s a protagonist, antagonist, plot line and hopefully a resolution. Branded storytelling for a company functions in the same way. Your company is the protagonist, your competitors the antagonist, the plotline is the product or service you supply to your customers and the resolution is the value your customers find in your offering.

Storytelling is the art of developing an engaging connection between your offering and the value it provides to your customer. It is important to note storytelling is not about pushing your message onto your customer, it is about involving them in the process of the story developing.

Read more ...

Submit to FacebookSubmit to Google PlusSubmit to TwitterSubmit to LinkedIn

More Articles ...

  1. Informative vs Persuasive Advertising
  2. Leveraging Word-of-Mouth Advertising to Grow Your Business
  3. Pros and Cons of Outdoor Advertising
  4. Online vs Face-to-Face Networking
  5. Marketing to Millennials
  6. 3 simple fixes to improve your business’s Facebook page
  7. How to provide good customer service in the social media sphere
  8. Using LinkedIn as a Small Business
  9. Tips for Handling Negative Comments and Reviews
  10. Common Marketing Misconceptions

You might also be interested in...

What is Auburn Advertising?

Auburn Advertising is a public service of Inner Spark Creative, a full service advertising agency and marketing partner located in Auburn, Alabama. This site is intended to share information about advertising and marketing related topics that are useful to businesses in the Auburn/Opelika market of East Alabama

Inner Spark Creative is available to assist you with all of your advertising needs. Please contact us for a consultation.

This site provided as a community service of Inner Spark Creative

Who is Inner Spark Creative?

We are a marketing and advertising agency that believes a good partnership and a strategic vision can help everyone have success in their business.

We build relationships with businesses so that we can help them build relationships with their customers.

Our strengths are our creative talent, our strategic thinking, and our technical expertise.

Visit Inner Spark Creative