Articles

How To Effectively Transition To Working Remotely

Details: Written by Tori Schott

Given the current circumstances, those used to driving to their office everyday for their 9-5 have now found themselves walking into their living room to work from home. Businesses all over the world have had to learn to adapt by transitioning from the conference room to video chat. In fact, according to Pew Research, “As more companies move to encouraging – or requiring – telework, one-quarter of those surveyed say they have used video calling or an online conferencing service, like Zoom or WebEx, to attend a work-related meeting due to the coronavirus outbreak”. With the popularity of such online resources growing, remote working may become more commonplace in the years to follow. Here are a few quick tips of how to effectively transition your business to a remote environment while not sacrificing productivity.

Best Social Media Practices for Business Accounts

Details: Written by Catie Asarch

Social media is a hot topic when it comes to businesses and marketing. Everyone wants to join in on the conversation, but not everyone knows the most effective way to do so. Social media is a powerful tool that allows for businesses to interact with clients and reach new potential clients. When starting out and implementing a social media plan for your company, it is important to include the correct content and strategies for the best results. According to Hubspot, “Social media marketing is the action of creating content to promote your business and products on various social media platforms such as Facebook, Instagram, and Twitter.” This post explains the best social media practices for businesses.

Beginners Guide to SEO

Details: Written by Catie Asarch

Many companies often make the mistake of not including SEO in their marketing strategy. SEO is a complex thing and many factors can affect it. Adding blogs that are optimized for SEO purposes to your company’s website is one way to help your SEO ranking, but there are many other factors too.

How to Create a Compelling Advertisement

Details: Written by ISC1

If you are new to the business world, you are most likely new to the world of advertising as well. Advertising is an essential factor when it comes to running a business or company. If it weren’t for advertisements, no one would ever become aware of any product or service provided by a business. The act of producing an advertisement can be expensive. So, the goal of any business is to find a cost-effective way to advertise a product or service to their target audience; while also delivering the ad in the most efficient way possible. Although being aware of cost is important, do not allow the budget of your advertisement to control your advertising decisions. Successful advertisements may be costly, but if implemented in the right way, you are going to get a great return on investment. Marketing should be making you money. Advertisements can also be simple to create, but there is a difference in a ‘normal advertisement’ and a ‘compelling advertisement’. Almost anyone is capable of creating a normal advertisement but the factors that differentiate the normal advertisements from the compelling advertisements are what is important.