Articles

The evolution of OOH advertising: is the investment still worth it?

Details: Written by Marielle Farmer

Out of home advertising (OOH) is one of the oldest forms of marketing for companies. It has taken a hit over the last few years as digital media has grown and caused a stagnant demand. OOH is still a great option for companies to build brand awareness, but digital options for direct action have taken the lead in advertising.

Out of home advertising is a medium typically found in high traffic areas that consumers can’t avoid. However, if you want a strong ROI, digital has proven to be a better option for more specific targeting. In this post, we will go through the evolution and advancements of OOH to determine if the investment is still worth it.

How To Effectively Transition To Working Remotely

Details: Written by Tori Schott

Given the current circumstances, those used to driving to their office everyday for their 9-5 have now found themselves walking into their living room to work from home. Businesses all over the world have had to learn to adapt by transitioning from the conference room to video chat. In fact, according to Pew Research, “As more companies move to encouraging – or requiring – telework, one-quarter of those surveyed say they have used video calling or an online conferencing service, like Zoom or WebEx, to attend a work-related meeting due to the coronavirus outbreak”. With the popularity of such online resources growing, remote working may become more commonplace in the years to follow. Here are a few quick tips of how to effectively transition your business to a remote environment while not sacrificing productivity.

Best Social Media Practices for Business Accounts

Details: Written by Catie Asarch

Social media is a hot topic when it comes to businesses and marketing. Everyone wants to join in on the conversation, but not everyone knows the most effective way to do so. Social media is a powerful tool that allows for businesses to interact with clients and reach new potential clients. When starting out and implementing a social media plan for your company, it is important to include the correct content and strategies for the best results. According to Hubspot, “Social media marketing is the action of creating content to promote your business and products on various social media platforms such as Facebook, Instagram, and Twitter.” This post explains the best social media practices for businesses.

Beginners Guide to SEO

Details: Written by Catie Asarch

Many companies often make the mistake of not including SEO in their marketing strategy. SEO is a complex thing and many factors can affect it. Adding blogs that are optimized for SEO purposes to your company’s website is one way to help your SEO ranking, but there are many other factors too.