The following article is featured on InnerSparkCreative.com

"Snake oil is an expression that originally referred to fraudulent health products or unproven medicine but has come to refer to any product with questionable or unverifiable quality or benefit. By extension, a snake oil salesman is someone who knowingly sells fraudulent goods or who is himself or herself a fraud, quack, charlatan, and the like."

In the business of marketing services, "Snake Oil" is still quite prevelant. Every business wants to succeed and is looking for ways to grow, improve cash flow, attract new clients, etc. It is far too easy for some slick salesman to come into your business and sell you services (that you don't quite understand because of their technical nature), take your money, and deliver little if anything of value in return.

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