The following article is featured on InnerSparkCreative.com

"Snake oil is an expression that originally referred to fraudulent health products or unproven medicine but has come to refer to any product with questionable or unverifiable quality or benefit. By extension, a snake oil salesman is someone who knowingly sells fraudulent goods or who is himself or herself a fraud, quack, charlatan, and the like."

In the business of marketing services, "Snake Oil" is still quite prevelant. Every business wants to succeed and is looking for ways to grow, improve cash flow, attract new clients, etc. It is far too easy for some slick salesman to come into your business and sell you services (that you don't quite understand because of their technical nature), take your money, and deliver little if anything of value in return.

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Auburn Advertising is a public service of Inner Spark Creative, a full service advertising agency and marketing partner located in Auburn, Alabama. This site is intended to share information about advertising and marketing related topics that are useful to businesses in the Auburn/Opelika market of East Alabama

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We build relationships with businesses so that we can help them build relationships with their customers.

Our strengths are our creative talent, our strategic thinking, and our technical expertise.


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Joel Moore, Operations Director, Inner Spark Creative
Joel Moore is the Operations Director at Inner Spark Creative. He has over 35 years experience in Photography, 25 years in small business marketing, and 15 years experience in web design and search engine optimization.