Hyperbole in Marketing: Less Wow, More BOOM!

Details: Written by Dayton Cook

The following article is featured on InnerSparkCreative.com

There are all kinds of ways to get people’s attention. Some ways – like lighting something large on fire – will get you noticed faster than others. On the other hand, a subtle, catchy jingle might become a persistent reminder to a listener of your message long after they have stepped away from your commercial. Each approach has its place, and its strengths.

What is Auburn Advertising?

Auburn Advertising is a public service of Inner Spark Creative, a full service advertising agency and marketing partner located in Auburn, Alabama. This site is intended to share information about advertising and marketing related topics that are useful to businesses in the Auburn/Opelika market of East Alabama

Inner Spark Creative is available to assist you with all of your advertising needs. Please contact us for a consultation.

This site provided as a community service of Inner Spark Creative

Who is Inner Spark Creative?

We are a marketing and advertising agency that believes a good partnership and a strategic vision can help everyone have success in their business.

We build relationships with businesses so that we can help them build relationships with their customers.

Our strengths are our creative talent, our strategic thinking, and our technical expertise.

Visit Inner Spark Creative

Dayton Cook, Art Director, Inner Spark Creative

Dayton Cook is a graduate of Auburn University and has over 10 years of experience in graphic design, publication design, and illustration in the Auburn/Opelika community. He oversees the conception and production of the visual aspects of our clients' projects from an initial napkin scribble to the published product.