Marketing is more than just selling. There are many other factors that go into marketing. In fact, there’s a lot about marketing that you probably didn’t know. It’s important to know how to strategize when advertising and promoting your business. Marketing strategies are essential in the world of advertising, and there are some new ones that are becoming increasingly popular.

1. Influencer Marketing

Utilizing influencers is a trend that’s currently on the rise, and has only gone up. There are many reasons that this strategy is beneficial. Rumors have it that influencers aid the future of marketing more than we’d think. The audience of these influencers loves to hear about what their role model recommends and takes these recommendations seriously. Oftentimes, an influencer will only market a brand if they love it. This helps because the influencer’s audience will see the realness of it all and actually see the influencer using these products. This strategy also helps with many types of online marketing, because influencers often own one to two accounts per app, and are on at least 4-5 apps.

2. Utilizing Reels & Video Content

Videos are the top marketing content format, and will most likely remain this way. It also seems as though marketing companies will keep their content short. TikTok, a video-sharing app that allows users to create content as well, has become increasingly popular with time. Although YouTube takes the cake for being the social media platform with the most engaged audience, TikTok is a close second. Marketing companies have begun to make use of TikTok, creating accounts for their businesses and gaining attention from viewers. Influencers also usually have a huge following on TikTok, which helps to gain their target audience with influencer marketing. This app has a way to reach its target audience, which really helps with advertising.

In today’s society, people are loving short reels and are able to absorb everything in a video within 60 seconds. Generations are getting used to the fast paced videos and are increasingly enjoying them more and more. If you can market something and make it catch the eyes of the viewer, no matter if it’s only a few seconds, this can really boost your company.

3. Ads, Pop-Under Ad Technology, & Search Engine Optimization

This marketing strategy basically aims to ensure your ads are going to your target audience. It can also improve your website’s position in search results. Search engines have improved their algorithms a lot this year, so this technique can be very effective. Ads can help build your brand and Search Engine Optimization can make it visible to those who would be interested in it. These tools can help you to reach your target demographics and boost your business. It can optimize your online visibility and your content will now have the potential to be seen by a large number of people. Marketing companies who already use this are learning and growing from it more and more every day. This is a huge component of online marketing and proves to be very successful.

4. Utilizing Social Media

This marketing strategy is very broad and there are many ways to get the most out of social media these days with marketing. Social media is a good way for companies to direct their ads to people who would be interested in them. They can use demographics to target consumers. Known as one of the most popular online activities, social media is a great way to view content, communicate with others and keep in touch with friends or family. Many influencers are found through social platforms and brands can actually become huge because of the traction they gain through different platforms. For instance, books quickly became the hottest new pastime activity this past Summer through the views it was getting through Tiktok. Thus, Booktok became a thing, and Tiktok users from all over the world could connect with each other through the books they love. This is just one example of how this online marketing strategy excelled. By using hashtags, reaching out to similar communities, and posting consistently, you too could gain a lot of traction through platforms on social media.

How We Can Help

Here at Auburn Advertising, we value the uniqueness of the city of Auburn and use this to our advantage with marketing strategies. We keep in mind the high population turnover and the large percentage of young people in our population. Get started on your advertising journey today and contact Auburn Advertising!