There is never a better time to get familiar with targeting ads. In order for your business to be as successful as possible, it is important to target the right audience. Targeting the right audience allows your business to boost more than if you are not targeting a direct audience.
What is an Audience?
An audience is the group of people you are marketing to and/or targeting. Depending on the platform, you can target specific audiences based on prior search history, location, age, gender, job title, and so much more. Targeted ads are a great tactic for your marketing campaign. Depending on your capabilities, you can target through known platforms such as Facebook and Google. There are many ways to accurately target your audience and consulting a marketing agency is the best way to get the most results.
As mentioned before, there are many different ways to target people in your audience. It is important to understand different targeting methods and how to achieve them appropriately. Targeting is a tricky art and there have been many regulations put in place, adding restrictions to targeting. Auburn Advertising is a public service through Inner Spark here to help you understand the basics and to help you achieve your targeting goals. At Inner Spark, we stay up to date on all regulations and have access to targeting that non-agencies do not. To get a good understanding of just what is possible, here are some of the targeting methods used:
Location: You can use location to target your audience. For example, Inner Spark Creative uses Geofencing to target and service ads to people based on where their devices have been. Geofencing is a great location-based tactic for targeting audiences at competing buildings. That way, you get in front of your competitor's audience.
Demographics: Demographics are data relating to a population. This entails age, sex, income, marital status, and more. Various social media platforms offer different demographic options and restrict others. Inner Spark Creative stays up-to-date on regulations and capabilities to ensure your campaign runs smoothly and effectively.
Interests: When defining a target audience, knowing your audience’s interests is very helpful. For example, if you have a business that sells wedding dresses, you can target users who have liked pages related to wedding dresses and wedding planning. Pinterest ads and Facebook ads work well for this specific example. Women who make a Pinterest board on wedding dresses can get served ads as well as women who change their relationship status on Facebook to “engaged” can be targeted.
Engagement: When someone comments, likes, or follows you or your social media page, that is called engagement. You can target audiences who have previously engaged with a post, page, or profile. If someone has liked your business’ post on Facebook or Instagram, you can have your ads displayed on their social media.
Non-Targeted ads are able to show your business's display across any kind of advertising platform, including TV, radio, billboards, and more. The problem with non-targeted ads in this digital world is that you are paying for audience views that aren’t interested in your service or product. In other words, there is a lot of waste in the money you spend as opposed to a targeted campaign.
Which is More Beneficial for Your Business?
Most advertising agencies will advise implementing targeting advertisements. Although targeted ads are more expensive, the return rate is unbeatable. You are guaranteed leads, and you will make more than you have spent on targeted ads. The goal is for the ads to pay for themselves over time.
However, non-targeted marketing tactics are still budget-friendly and could never hurt. We recommend adding non-targeted marketing tactics after you have exhausted all targeted methods.
How We Can Help!
At Auburn Advertising, we want to give you the information necessary to help boost your business in the best way possible. Our experts at Inner Spark Creative are able to help strategize how to target your business’ audience effectively. This way you are getting more bang for your buck! Contact us today for a free consultation.