The worlds of advertising and psychology come together much more often than you may think, and understanding the psychology of your customers could even lead your business to success. For ages, we have continued to discover new explanations for certain human behavior and have been able to use that to our advantage in countless areas of life. In regards to marketing and advertising, being able to know what elicits a reaction from your audience will make it easier for you to advertise your products or services. Auburn Advertising is a public service of Inner Spark Creative that consists of individuals with experience and knowledge about how to incorporate the use of psychology into your marketing strategy. Continue reading to learn about some common ways the study of human behavior can help you become a better marketer for your company.
Why Do We Need it in Marketing?
The first step to successfully advertising your business to an audience is understanding why you are doing so. Every company in the world can say that they want to help people and stand out among competitors, but why is that so important? Coming up with a mission statement or goal will make it easier for you to attract customers and relate to them on a more personal level. They’ll want to know why they should buy your product compared to your competitors and why it’s different from the other companies they’ve used in the past. Using psychology, we must learn what pushes our clients to make the decisions that bring us more business. Determine the answer to these questions and you’ll find that your customers will develop a higher level of trust in you and could return later on.
Appeal to Emotions
Humans are full of constantly shifting emotions, many of which impact our daily thoughts and behavior. In fact, it’s been proven that one of the best ways to advertise your business is by eliciting emotional responses from your target audience. Once you understand who your specific audience is, you should work to think similarly to them and research what drives them to your product and why. Using this information to your advantage will give your customers a reason to form a connection with your brand. Try including words and phrases that may make people more persuaded to take action and give you business. If they know what positive outcomes your company could bring to their lives, they’ll be more likely to come back. Evoking these responses using emotions will make you stand out from others just because of the stronger connections you’ll be able to develop with consumers.
Offer Limited Time Deals
Whether you’re scrolling through social media or glancing at the signs and posters during a trip to the mall, you’ve likely seen advertisements about flash sales and limited-time deals. If your target audience saw a sign like this for your business, chances are your sales would go up shortly after. People react to messages that make them feel a sense of pressure or stress because they want to alleviate the feeling the best they can. If they know that your products or services will benefit them and they feel trust towards you, they’ll more than likely try to hop on this “limited time” offer you have. On another note, many companies choose to highlight what the downsides may be if you choose not to take advantage of a sale. Humans tend to be impulsive in situations like these, which is why studying behavior has helped marketing companies find out what they need to do for more business.
The Bandwagon Technique
Most people simply want to feel like they are a part of the crowd and aren’t being left out of the loop. Helping your target audience find this sense of belonging and trust is a great way to sell your product. Oftentimes, celebrities and influencers are seen sponsoring a certain brand or product because marketers know what type of reaction it will cause. If you emphasize the popularity of your products and, for example, advertise it with an A-list celebrity, many customers might feel as though they also should make this purchase to fit in. Another way to show new and returning clients that your products are used by many others is to include testimonials and reviews on your social media platforms or website. People are more likely to do business with a company that has numerous positive reviews available.
How We Can Help
At Auburn Advertising, we care about your company’s success just as much as you do and offer you free knowledge on behalf of Inner Spark Creative. If you’re having trouble finding a place to start with your marketing journey, the Inner Spark team can help you understand your target audience and take the next steps towards success. With online marketing changing every day, we will always keep you informed and prepared for a positive outcome. Contact Inner Spark today to learn more about what services they offer and start marketing your business now!