So you’ve started your small business but don’t know where to start when it comes to gaining exposure. This is more common than you might think, especially in the world of technology we live in today. Growing your business is all about forming connections, developing a marketing strategy, and being reliable for your customers. Auburn Advertising is one of Auburn, Alabama’s most trusted advertising agencies with a team of passionate and educated individuals. We help a variety of clients find the best ways to advertise their business, big or small, and are here to share some of our tips. Continue reading to learn more about how you can get started with exposing your company.


Networking is arguably one of the most important aspects of maintaining a business in 2022 and can make or break your path toward success. Thanks to digital marketing and media, making connections is easier than ever and much more accessible for everyone. With a smaller business, it’s important to meet people with connections who may benefit you in the future. In order to get the most out of networking, consider attending events and conferences in your area for opportunities to speak and spread information about your company. During this time, you can share contact information and details about what you do and how it can benefit others. You might end up meeting someone who has a client looking for the type of service or product you provide. As important as networking online can be, make sure you’re making face-to-face connections, too!

Do Your Research

Before you start your small business journey, become familiar with who your target audience may be. Will your products or services be most beneficial for a younger or older crowd? Are there specific locations you’d like to reach? Answering these questions ahead of time will ensure you find the right people to advertise to. A great way to get a feel for your audience and what appeals to them is by looking into competing companies. Understand how they advertise and try to notice any keywords or graphics that seem to draw in their clients. Don’t ever copy someone else’s work, of course, but get an idea and use it to come up with your own marketing plan. If you find you’re having trouble with this planning, consider working with a trusted advertising agency, like Auburn Advertising, to help you develop a beneficial marketing strategy.

Use Social Media

You probably know by now that social media has become one of the fastest ways to grow your business and gain exposure. With many different platforms to choose from, your business will have no shortage of accounts to engage with followers. On top of the usual apps like Instagram, Facebook, and LinkedIn, your small business should have an efficient website with a simple web design and user-friendly features. Websites are the foundation of countless businesses and are normally one of the first impressions your audience will get about you and your mission. Make sure you frequently update your status and keep your customers informed on new developments and steps you take with your business. While you work to expose your products, keep track of which platforms are being used the most and who you seem to draw in more than others. Social media is, by far, one of the best ways to gain exposure for your company this year.


Nowadays, people are leaning more and more toward visual advertisements and media because it’s easy and quick to understand. The best way to maintain your brand is to stay consistent and make sure you aren’t using too many elements to avoid crowding. Logo design is also something that many small business owners tend to overlook or spend less time on. Ideally, your logo will send a message to your audience and capture their attention while revealing some of your company’s personality. Creating a logo requires lots of thought and consideration, so you may decide to work with a professional if you’re unsure of where to start. Advertise this logo on business cards, flyers, or posters that you can distribute to people to get your foot in the door. Who knows, you might hand your business card to someone who loves the design and, in turn, get their business!

Be Diverse

While finding your target audience will help you start your business, you should also work to find new people and ideas. This tends to require some more research about the different kinds of audiences to reach, but will ultimately benefit your company. Make sure your mission statement and values are relatable to others and will offer plenty of chances for connections. Diversity will show that your business is for everyone and has successfully reached a variety of audiences. On top of this, maintaining a diverse audience means that news and information about your business can travel farther. Never miss out on a chance to meet new people with different ideas and interests.

How We Can Help

At Auburn Advertising, your small business means as much to us as it does to you. Our team is passionate about finding you success and value your ideas and preferences above all else. We have high-quality services, whether you’re looking to design a logo or start a blog for your website. Marketing your small business and gaining that vital exposure can be difficult, and we want to make the process as smooth and easy as possible. Contact us to learn more about how we can help and get started on your path to success.

Need More Help?

Inner Spark Creative is a full service digital marketing agency. We would love to help with your marketing and advertising needs. Contact us today for a no-obligation consultation.