According to the Content Marketing Institute only 6% of marketers rate their marketing as “very effective.” This is a worrisome percentage if you want your advertising to be top-notch. Over the years, trends change and in order to reach your target audiences, you may need to take a different approach. A good marketing agency will make sure you are putting the money where it matters. If you are not sure how effective your marketing is there are many factors to consider improving upon.
Signs You Need to Improve Your Advertising:
1. Not Knowing Your Target Audience
Like asking someone to prom, you need to know who you are going to ask before you get everything together and ask them. If you do not have a defined audience you will waste time and money not targeting the correct audience. By understanding your target audience, you will be able to create content catered directly to them. Therefore, you will be saving money while also producing the most effective content.
2. No Content Posting Schedule
If you do not have a content posting schedule, your business can easily be forgotten. Creating a content calendar will keep you organized and up to date on various tasks. If you are able to stay on top of publishing, your business will soon grow to be a familiar face. This will also help to improve your search engine optimization if you are posting consistently.
3. Not Using Search Engine Optimization (SEO)
If you are not doing SEO well, then most likely, people are not able to find your website. If your website is low on hits then you might need to consider how your search engine optimization is being used. SEO optimizes your visibility online. That means if you are using SEO properly there will be more traffic to your website and your views will increase. The increase in traffic to your website will allow you to provide your product or service to a larger number of people.
4. Dull Branding
If something seems dull it might be time for a rebrand. Understanding a brand and why it is important can help you better determine if you need a revamp. This could be creating a new logo for your company or even revamping the entire website. Over time, trends change and your logo could be outdated. In order to determine if your brand needs an updated look, you might need another pair of eyes. Partnering with an advertising agency will allow you to get a professional opinion from a fresh pair of eyes.
5. No Referrals
Many people love referrals, but forget they can use them as an incentive for their company. For example, Tesla uses referrals when you buy a Model S or Model X by giving you $1,000 in credit. This is an incentive for many more people to purchase a Tesla. Referrals are great ways to spread awareness about your company. Creating incentives that are useful and enticing for your company is important. Advertising agencies will be able to help you create referrals that will fit your company's needs.
How Auburn Advertising Can Help
If you feel like your brand or company falls into any one of these categories, Auburn Advertising is here to help. Struggling with advertising can be detrimental to certain businesses. That is why Auburn Advertising is here to help you improve and create effective advertising skills to boost your company. Contact us today and we can get started on your rebrand!