There are 10 principles of good design, according to renowned industrial designer Dieter Rams. While it may not be necessary to be fluent in all 10 principles, there are several reasons why your business should implement good design techniques when creating advertisements. Both design and advertisements are vital to the overall image of a business. When these elements are combined, the product is an invaluable marketing and branding tool that sets your brand apart from the competition.
You Only Get One First Impression
Here at Auburn Advertising, we believe first impressions are everything. Oftentimes, a business’s advertisements are the first thing a potential customer will see. With this in mind, it becomes clear why advertisements should be dressed in their Sunday best. A good first impression will make or break future interactions. Specifically, when considering advertisements, aesthetically pleasing and creative designs will inspire your audience to engage with your business.
Establish Your Name and Your Stake in The Game
Consider the brands you know well. Think about how you can identify each of these brands without ever actually seeing their brand name. It is likely that companies such as Apple Inc., Nike, and McDonald’s come to mind, and this is not by coincidence. These businesses owe much of their success to good design. Because a good design can not only set a brand apart from their competitors in terms of quality, it can also make that brand more recognizable to audiences. Regardless of what your business provides, when a potential customer thinks about a particular service or product, we want that customer to think of your business as the first who can provide it. By creating thoughtful and engaging advertisements that bear the memorable design elements of your business, we can help you better establish your name within the minds of your audience. This is especially helpful when working to create a community around your brand.
Poorly Designed Advertisements Are Costing You
We have all heard the saying, “If it isn’t broken, then don’t fix it.” This statement translates into elements for design and advertisements as well since good advertisements do not need to be consistently re-designed and replaced for greater impact. Cheap, quickly designed advertisements may be an inexpensive option at first, but their low return on interaction will cost your business more in the long run.
On the opposite end of the spectrum, good design brings in greater revenue. McKinsey & Co. conducted a study where 300 companies were analyzed over a five-year period to determine whether design had any positive impact on incoming revenue. The results returned a resounding yes, with design-focused firms delivering:
- 32% higher revenue growth, on average
- 56% higher shareholder return, on average
Good Design Legitimizes Your Business
In an article by MDG advertising on the importance of good design to a business, they state that good design establishes a firm as “professional, competent, and detail oriented.” So, while home-video style TV commercials and poorly kerned headlines can be humorous, they often prove to be more harmful than beneficial and can damage the authenticity of a brand. To ensure that your business and brand are taken seriously, Auburn Advertising actively works to make sure that your advertisements are designed with serious, professional intent. As we mentioned above, advertisements are often the way a potential client will first interact with your business. It is imperative then that your advertisements establish your business as both authentic and professional.
Here at Auburn Advertising, designing a good advertisement is the foundation to building your brand and ultimately your business. Advertisements mean more than just displaying a product or service. They act as a face for your brand and business. Ensuring that your advertisements are well designed will help your business earn a great first impression, establish better brand recognition, increase your profits, and legitimize your business.
If you are looking to take the next steps towards producing better advertisements, here are some additional tips for how to create compelling advertisements that will leave lasting impressions with your audience.
