Having a website and starting a social media account are only the first steps to increasing your overall online presence. It takes more than simply claiming a domain or username to get yourself noticed.
Constantly working to grow your online presence is necessary to ensure that you do not fall behind your competitors and become difficult to find or search for. Here are a few ways that you can boost your online presence:
Make a Website
A company without a website is basically a scavenger hunt for the consumer that is trying to find them. Your website is the ideal location to show your customers your brand, the products you offer, background information on the company, and more. Instead of flooding your other platforms with all of the information you want to share with your audience, investing in a well designed and structured website can serve as a one-stop-shop for everything your customers may be looking for.
When starting the website building process, it’s important to research platforms and businesses that can help correctly construct a space that will serve you for years to come.
Invest in SEO
So you’ve made a website, now what? While you will get some clicks from those that do random searches and may receive some attention from followers on other platforms through cross-promotion, you should aim for your website to be easily found.
Investing in search engine optimization is a great way to boost your webpage ranking and make it easy for online searchers to discover your business.
Build an Email List
Email marketing is a great way to grow your audience and keep them engaged. Using a call to action on social media to encourage followers to join the mailing list, or including a place to easily sign up on your website are great ways to capture customers attention and continue to send them information and deals that will keep their interest and come back to purchase more.
Website pop-ups, contact us forms and more information tabs that collect email addresses are great ways to grow your contact book.
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Join Social Media
While social media might not be your speciality in your personal life, it is necessary to have today in order to grow your business. With a variety of platforms that each serve a unique purpose, showcasing your company across one or more is a great way to gain attention and interest.
Along with providing necessary information, social media allows customers to interact with you and form a relationship. Consumers prefer to buy from brands they trust and through the use of social media channels you can make that happen.
Be Active
Once you create different platforms and services to help spread the news about your website, it is important to continuously utilize them. Nothing turns a customer away more or hurts your overall online presence than accounts and sites that appear abandoned.
Staying digitally present is vital today. Having a well functioning, current website and actively engaging with consumers across other platforms can help boost your company’s presence, form relationships with returning supporters and accumulate new customers.
Online platforms and channels can be difficult to create and manage on your own. Researching and turning to those experienced in the industry to guide and build your online presence will help ensure that it is successful.
