Many companies often make the mistake of not including SEO in their marketing strategy. SEO is a complex thing and many factors can affect it. Adding blogs that are optimized for SEO purposes to your company’s website is one way to help your SEO ranking, but there are many other factors too.

What exactly is SEO? SEO stands for Search Engine Optimization. According to Hubspot, “SEO focuses on nothing else but expanding a company’s visibility in the organic search results. It helps businesses rank more pages higher in SERPs (Search Engine Result Pages.) And in turn, drive more visitors to the site, increasing chances for more conversions.” SEO is critical to your business because it drives your business to the top of the search page on search engines, such as Google. In this day and age people always search the internet for the product or service they need, and you want to ensure you can be found! Here are a few tips that may help your SEO rankings.

Content Factors

Keywords

When writing a blog for SEO purposes, it is important to keep bringing up keywords or phrases your target audience is most likely searching for and that the business is trying to rank for. Try your best to add keywords as naturally as possible throughout your post. There are many resources that help companies know what keywords and phrases are the most popular at a certain point of time to ensure you are keeping your content relevant.

Links

Adding links into your blog is important and is a factor that can help your SEO ranking. This adds a level of credibility to your site, showing that you did your homework and know what you’re talking about. Not only should you be using respectable posts from other companies but also adding links to other pages on your own website. This is a great way to get more traction on your website. Adding internal links for readers to learn more about your company and possibly use your services, is a great way to engage new prospects and keep them on your site.

Engaging Content

While this may seem like the most obvious way to help your SEO presence, it is often the trickiest thing to get right. You want to make sure that your content is professional, factual, but also highly engaging and easy to read. Your sentences should be short, informative, but also give enough context about the subject. Utilize bullets and lists to help your reader keep track of what you’re talking about and keep them interested. Photos also help the reader feel like they aren’t getting swallowed by text.

Website Factors

Domain

Obviously it is important to have a domain that is specific to your company but, it is also important to understand how your domain can affect your SEO. Search engines are always trying to update to make consumers' lives easier by sending them to websites where they will find the answer to exactly what they are looking for. Making your domain short and memorable will allow for consumers to remember it and hopefully visit the website again. This is also a great way to have customers use word-of-mouth for your page.

Internal Links

As stated before links are essential for SEO rankings. Internal links are links that are there to guide readers to different parts of your website. This helps with SEO because of the search engines to actually go through and see other pages on your website. Which, in turn, gains credibility to your site knowing that there is valuable content that can be found on it. Granting your website a higher ranking.

Mobile Friendly

You can probably guess that most people use their phone more than their computers to search on websites. In fact, according to LinkedIn, 88% of consumers use search engines to find local information on their smartphones. Making sure that your website is mobile friendly allows for consumers to react positively to your website which could make them review it, and ultimately raise your SEO ranking.

Page Speed

If your website takes longer to load or has videos that are taking a while to come up on the page, search engines see this as a mistake. The faster your website responds and loads for a consumer the better.

SEO can seem like a scary thing that is hard to understand but, if you follow these tips you will be taking a step in the right direction for a higher ranking.