Most people wrongly assume that public relations is the same as marketing. However, PR serves a unique purpose for businesses beyond just selling their products or services. Let's start with the definition of both terms. Public relations refers to the techniques and strategies used to enhance a company's brand awareness to customers and media outlets. Marketing, on the other hand, focuses on the methods and techniques to sell and appeal to a company’s product or service. While most business owners understand the difference between PR and marketing, it is important to make this distinction clear to customers by effectively leveraging both. In this blog, Auburn Advertising will break down the key differences between PR and marketing, and provide some practical tips for applying both to grow your business.

What is Public Relations?

As mentioned before, public relations focuses on building and managing the reputation of a business or individual. While this seems easier said than done, accomplishing the general goal of PR requires these strategic methods:

  • Raising awareness about a company, product, or service
  • Establishing thought leadership and credibility in an industry
  • Managing the public perception and narrative around a brand

What is Marketing?

In contrast, marketing is more focused on directly promoting and selling a company’s products or services. Marketing activities can look like this:

  • Advertising- digital ads, print ads, commercials, etc.
  • Content creation- blogs, videos, social media posts, etc.
  • Email campaigns
  • Promotional offers and discounts
  • Direct outreach to potential customers.

It's important to note that there is some overlap between marketing and PR. while the two are similar, they are not the same, and they can not exist without each other. The goal of marketing is to raise awareness, generate leads, and convert those leads into paying customers. Marketing focuses on owned and paid media- content and channels that the company controls and pays to distribute.

PR and Marketing: the Powerful Combo

It is important to understand that PR and marketing are closely related, but not the same. This is why the two work best when they are applied together in harmony. Here are some ways to leverage both for the ultimate success of your business.

1. Use PR to Build Credibility and Awareness

In order to follow through with a successful marketing campaign, you need to lay the groundwork for a positive brand. This is done by implementing concrete PR tactics like positive media coverage, speaking opportunities, brand deals, etc. you can establish brand authority in your industry. Gaining the trust of your customers and clients first makes getting the word out about a campaign or project seamless.

2. Amplify Your Marketing Content with PR

Your day-to-day marketing content like blog posts, videos, social media posts, etc. does not need to be confined to your website. By turning these marketing assets into PR opportunities by pitching them to relevant media outlets, industry publications, and influencers, you can gain a little bit of extra coverage with the same content.

3. Let PR Inform Your Marketing Messaging

Analyzing and paying attention to the key narratives, themes, and talking points that emerge from your PR work goes far beyond collecting data for your PR work. In turn, this can influence your marketing tactics by implementing these PR elements into your advertising, websites, sales collateral, and other marketing materials.

How We Can Help

Inner Spark Creative offers Auburn Advertising as a public service to inform you about their trusted marketing agency. Inner Spark has expertise in leveraging Auburn's unique qualities to develop effective marketing strategies for businesses in the Auburn/Opelika area. In addition to marketing strategies, our professionals highly value the use of PR in the business world, and take pride in our client's happy and trusted customers. Contact us today to learn more about how you can best grow your business.

Need More Help?

Inner Spark Creative is a full service digital marketing agency. We would love to help with your marketing and advertising needs. Contact us today for a no-obligation consultation.